How to Develop a YouTube Marketing Strategy

YouTube is the world’s second largest search engine and a cornerstone of video marketing. While the benefits of the platform are clear, getting started with YouTube and creating an effective video marketing strategy is difficult for many businesses.

A powerful YouTube marketing strategy consists of four key components: planning (and more importantly, knowing your goals), quality content, consistency and targeting.

From the Ground Up: Planning Video Content for YouTube

Planning and incorporating video in your editorial calendar is an essential step in awesome YouTube marketing.

Great video marketing takes pre-meditated effort. You have to strategize, and more importantly, set concrete and attainable goals, when publishing content on YouTube. Are you pushing for a higher subscriber rate, or are you more interested in raw visibility? Your desired outcome will affect how you produce, edit and optimize new content for YouTube.

One great tactic we highly recommend is reviewing your business’s top 10 most organically-viewed blog/FAQ topics and producing extended video pieces, interviews and even audio read-throughs of those topics. 

Focus on Content Consistency

When marketing your business with YouTube, or really any other video platform, the most effective strategies involve recurring and predictable content. Users aren’t as likely to subscribe to your channel if you publish content intermittently, every few weeks, than they would be if you uploaded new content each Monday or on the first day of each month.

On YouTube, sheer volume is the name of the game for building your follower base; additional annotation links, proper tagging and SEO power through descriptions are secondary.

Like traditional blogs and podcasts, the best thing you can do to generate an active audience on YouTube is to share content consistently, and then distribute this content across all of your social media channels.

If you’re utilizing video as a form of blog content, for instance, we recommend incorporating all video posts, titles and descriptions in your ongoing content calendar/blogging documents. This helps in both planning future posts and keeping production on your weekly/monthly radar. Even if all you’re publishing is a recorded webinar or podcast video, set those expectations to keep viewers opening your promo emails and, ultimately, returning to your site.

Tailor Content for Subscribers and the Community

Keep your target audience in mind when creating new YouTube content and optimizing playlists on YouTube.

Most folks who will access your YouTube uploads and playlists are doing so natively on YouTube. Merely publishing content on YouTube and throwing it on your website or across social channels doesn’t cut it. The businesses that market most effectively with YouTube are those that modify their channels, annotations and actual video content for their users.

Think about the path new viewers will take to reach your YouTube videos, and ultimately the next steps necessary to drive those viewers to your site.

Here are some quick tips on specializing content for your specific target audience:

  • Unless you’re publishing a webinar or have set expectations for a long-form video, keep your business’s YouTube content under 3 minutes in duration. As a general marketing strategy, video is powerful in its simplicity.
  • Tailor annotations and other end-of-video link options for individual videos, and push viewers along a natural conversion path with your playlists. This is particularly important for series of videos or other project-specific content. On YouTube, how you format the end of your videos and incorporate external/playlist links can make all the difference between a lost viewer and a website conversion.

At the End of the Day…

We’ve said it before, and we’ll say it again: businesses that use YouTube in conjunction with other hosting platforms (native social media uploaders, private hosting options and the like) typically see the biggest return on their video marketing efforts. For most organizations, YouTube’s greatest marketing value is its audience scope, SEO juice and custom channel options.

Any and all video content you produce should also be uploaded on private hosting services and cross-promoted on YouTube for extra traction. Plan accordingly, create channel playlists based on topic, upload at recurring, predictable intervals and reinforce all uploads with adequate descriptions and tags.

The right way to market with YouTube involves much more than just uploading high quality content; it requires that content to be published consistently, refined on a per-video basis and streamlined for viewers.

This article reproduced from
https://www.bluleadz.com/blog/how-to-develop-a-youtube-marketing-strategy

 

Why Drop Shipping is Your Power Tool for Merchandising

It’s very tempting to think of drop shipping as a basic order fulfillment method just like any other. After all, at its core, it’s just a process whereby a consumer places an order with an online retailer but receives the order from the product’s actual manufacturer. As a retailer, however, drop shipping can be so much more than that. Thanks to its inherent flexibility and low-risk nature, drop shipping has the potential to be your ultimate tool for merchandising and product curation.

There are numerous ways in which your merchandising efforts can benefit from dropshipping; here are some of the most useful:

Increasing Volume with Existing Brands

If your store is selling out of certain products over and over, turning to a dropship model could be the answer. Your existing products could be selling out for a few reasons—maybe you don’t have the physical warehouse space to hold the proper level of inventory, or maybe you can’t manage to order the right amount from your suppliers, or perhaps you have limited open to buy. Whatever the reason, setting up a dropship arrangement with those products’ suppliers would be a simple fix to your problem. Where your inventory for that popular item was once limited to the amount you had on hand, supply can now always meet demand as a customer’s order is guaranteed to be fulfilled directly from the brand itself.

Pivoting to a dropship relationship with a few suppliers does not mean that you have to reinvent the wheel with respect to your order management processes. In fact, launching a dropship program largely takes the responsibility of shipping and fulfillment off your shoulders. Also, many furniture, home goods, apparel and accessories suppliers already dropship, so if you’re in any of those industries, it’s likely that your transition to dropship management will be quite seamless for both parties. If you’re still concerned about the basics of how to dropship, don’t worry. There are plenty of resources out there, as well as dropshipping software tools that can be of great use to you.

Selling new products from new (and existing) brands

Another effective way in which drop shipping can be beneficial for merchandising is that your product mix and brand offerings can be drastically expanded and diversified with virtually no risk. In addition to doing more volume from the same SKUs, as we described in the above example, drop shipping can also allow you to sell new items from both existing and new suppliers without taking on the risk of additional inventory. In a wholesale model, there is tremendous financial risk associated with adding new product lines or experimenting with new SKUs. When you dropship, however, you can experiment to try to find the perfect product mix that maximizes revenue.

The importance of that flexibility to experiment should not be underestimated. In sports, it’s widely accepted that as hard and as often as you practice, there’s nothing like a real game to assess and ultimately improve your skills. That idea holds true in retail too. As a traditional wholesale retailer, you can have all the predictive analytics and the most talented, dedicated product curators in the world, but the only way to know for sure how well a new item will sell is to… well, sell it! When items are live on your site and being sold via dropship, you’ll be able to fully determine how to merchandise around them and maximize your ecommerce revenue.

Testing New Verticals

Drop shipping can mitigate risk to the point where retailers can test out merchandising with entirely new verticals, not just products and brands. You can find examples of this all over the ecommerce world: a dinnerware retailer who starts carrying a couple of new cookware/bakeware brands; a high-end clothing retailer who decides to sell a line of scented candles; a hip home goods store that experiments with some new jewelry designers.

The possibilities for expanding your product mix are virtually endless if you decide to dropship—and if you’re able to find the right dropship suppliers. Importantly, when launching a dropship program with new verticals or suppliers, you need to always consider how those new products fit with your company’s image and audience. If there’s a certain value proposition, quality level, or message that your customers have come to expect from you, don’t dilute that by indiscriminately adding new products to your site just because drop shipping allows you that flexibility. If you sell sustainable clothing at a high price point, for instance, a perfect fit (and effective new revenue stream) might be water bottles from S’well, a popular eco-friendly company whose mission is to “rid the world of plastic water bottles.”

As another example, if you’re a high-end kitchenware supplier, maybe you can start selling things like boutique cooking spices, coffees, teas, etc.  Whatever your industry, if you successfully determine your company identity and find like-minded brands with whom to partner, you can easily expand and perfectly curate your product mix, with virtually no risk, through drop shipping.

Drop shipping is traditionally thought of as simply a method for fulfilling purchase orders from your ecommerce retail site. However, it can also be a powerful tool through which you can expand your inventory, test out new products, or sell goods in entirely new verticals. When considering new revenue streams, think about how you want to enhance your product mix, vendor mix, and/or category mix —chances are, drop shipping can help you accomplish your goals.

Start your dropshipping with Turnkey Master today !

starthere

This article was was reproduced from http://multichannelmerchant.com/operations/why-drop-shipping-is-your-power-tool-for-merchandising/#_

Be charming with these Plus Size Lingerie !!

Check out our new Plus Size series lingerie
They are charming , attractive and full with temptation !!
1 1 1 1 1 1 9 1

Want to create your own lingerie brands with these hot product ?

Follow the steps outlined below to create your store and start selling this product:

Step 1: Create your own turnkey web store under “Creative Ideas” and import this product and other relevant products to your store. Click here. Your product page would look similar to this.

Start Selling these lingerie product today and get your turnkey store now !

starthere

Watch your Bag !! Check out the new bags from Turnkey Master

Year end sales period  is getting closer and closer , have you planned for your online business ?

Please do check out our new bags arrival !!
http://www.turnkeymaster.com/product/new?tid=7

1 2 3 4

Still don’t have an online store ? No problem
Follow the steps outlined below to create your store and start selling these product:

Step 1: Create your own turnkey web store under “HandBags” and import this product and other relevant products to your store. Click here. Your product page would look similar to this.

Step 2: Create a facebook page with a story line surrounding this product using www.business.facebook.com.

Step 3: Create a facebook post similar to the one outlined above using the product pictures & your own product page link of these product in the post. It is advisable to set up a discount for this product and announce it on your post. You can also give a time limited offer.

Note: You can target as many similar key word as possible by always limit your target audience within the size of 350K to 500K if you are targeting people who lives in the US. Your daily advertising budget should not exceed $10 for the start.

Step 4: Remember to edit the “placement” by only keeping the “feeds” if you wish to reduce your advertising cost.

Start Selling this product today by adding it to your turnkey store!

starthere

Create Your Own Fast Selling Item with This Stainless Steel Cat Teaspoon

This Stainless Steel Cat Teaspoon which is selling hot on social media.
Now you can have this product dropshipped to your customers at your fingertips.

Simply import this product to your turnkey store and share it on facebook!

0

Stainless Steel Cat Teaspoon

Check out this Facebook page , it is awesome !!

teaspoon FB

FB 3 FB 2

Follow the steps outlined below to create your store and start selling this product:

Step 1: Create your own turnkey web store under “Creative Ideas” and import this product and other relevant products to your store. Click here. Your product page would look similar to this.

Step 2: Create a facebook page with a story line surrounding this product using www.business.facebook.com.

Step 3: Create a facebook post similar to the one outlined above using the video you have just uploaded and insert the your own product page link of this product in the post. It is advisable to set up a discount for this product and announce it on your post. You can also give a time limited offer.

Step 4: Create a facebook advertisement on www.business.facebook.com with “Engagement” and target the following interest groups:

Fb targeting

 

Note: You can target as many fragrance brands as possible by always limit your target audience within the size of 350K to 500K if you are targeting people who lives in the US. Your daily advertising budget should not exceed $10 for the start.

Step 6: Remember to edit the “placement” by only keeping the “feeds” if you wish to reduce your advertising cost.

Start Selling this product today by adding it to your turnkey store!

starthere

Please contact sales@turnkeymaster.com if you have any question on the above and stick around for more hot selling products which would help you boost sales instantly!

10 Business Name Generators to Help You Create Your Brand

Business Name Generator

Business Name Generator

Business Name Generator is a free tool from Shopify that automagically combines your keyword with other words to generate a robust list of available domain names.

It’s the perfect tool if you’re looking for a little bit of creative inspiration and an available domain to match.

Lean Domain Search

Lean Domain Search

Lean Domain Search is a handy website that matches your keyword with other words to generate a list of available domain names. You can choose to sort the results by popularity, length or alphabetically, as well as select whether you want the results to start or end with your keyword.

In the example above, I chose to search for available domain names ending with the word case “case”. If I was starting a smartphone case company, this would be a great starting point to choose a name that also had a corresponding available domain name.

GoSpaces

GoSpaces

GoSpaces Business Name Generator helps you find the perfect name for your project or business. Just simply put in a keyword related to your business, and you’ll be set to get started.

It’s the perfect tool for finding the perfect name.

Wordoid

Wordoid

Wordoid is an “intelligent naming tool” that supplies you with a random list of made-up words that “look nice and feel great”.
 In other words, if you’re looking for a creative name that’s brand-able but doesn’t necessarily need to make sense, then you might find this tool helpful.

You can generate a completely random list of words or you can enter a main keyword and their tool will convert it into a “wordoid”.

Dot-o-mator

Dot-o-mator

Dot-o-mator lets you create domain name suggestions using their lists of beginning and ending categories. You enter a word (or words) in the left box, then choose some endings (or type in your own). Click to combine them and Dot-o-mator generates a list of available domain names. If you see a name you like you can save it to your “scratchbox” and keep searching.

For example, I entered the word “shop” and selected the “Tech” category from the “Endings” column and discovered the domain shopbase.com was available.

NameStation

NameStation

NameStation is a domain name generator that creates relevant name ideas, provides search guidance, keyword suggestions and name variations based on your search criteria. You can enter your main keyword and then select the industry or category that best fits your business and NameStation will generate a list of suggested (and available) domain names.

In the example above, I entered the word “shoe” and selected the “Shopping and Deals” category which allowed me to find available domains like “shoebudget.com” and “shoedime.com”. The only drawback is NameStation requires you to login before you can search.

NXdom

NXdom

NXdom is an interactive search engine for available short domain names. Its database contains millions of DNS results for expired and unused domain names. You can search by prefix and suffix, and sort the results by length, readability, and popularity.

Domain Hole

domainhole

Domainhole offers a suite of domain related tools that let you generate domain ideas including:

  • Expired search: search an up-to-date database of expired domain names.
  • Name Spinner: combine your keyword with hundreds of words to get domain name ideas.
  • Name Generator: generate random, unique, brand-able, and pronounceable domain names.
  • Brainstormer: discover new domains and ideas using our ultimate brainstorming tool.

Bustaname

Bustaname

Bustaname lets you quickly search for available domain names by combining keyword synonyms and prefixes. Enter some keyword ideas and their tool searches combinations of available domain names. In addition, you can add popular prefixes and suffixes like “ly”,  “fy”, and so on.

Domainr

Domainr

Domainr allows you to explore the entire domain name space beyond the obvious .com, .net and .org, and discover new and interesting domain names.

It anonymously logs searches and tracks over 1,700 top-level domains and over 1300 generic TLDs, registrable at one of 219 accredited registrars. If you’re looking for a short domain, this is a particularly good tool.

Impossibility!

Impossibility!

Impossibility! is a simple domain name generator that takes your keyword, combines it with their list of nouns, verbs and adjectives, and then returns a list of unregistered domain names. In addition, you can choose whether you want your keyword to come at the beginning or the end. Their tool uses multiple servers and they are able to provide results extremely fast.

Hopefully this list of tools will help you generate some ideas and assist you in coming up with the perfect name for your business and brand. If you have any tools that you like and we may have missed here, let us know in the comments.

Ready to create a powerful e-commerce web store with dropshipping? Try turnkeymaster.com which helps you build an online business in just 24 hours! Click on the below button to get started today!

create your turnkey store 1

Three Effective Email Templates for Dealing with Customer Complaints

Why Do Customers Complain?

Customers complain when they feel frustrated.

That doesn’t mean that customers only complain when they can’t do something. Frustration happens any time the results of an action don’t match the expectation—when you do something and it doesn’t turn out how you thought it would.

These frustrating moments can occur at any point in your customer’s shopping experience.

You need to anticipate and eliminate these opportunities for frustration, so that your customers can discover, purchase, and enjoy your products without hitting any roadblocks (and without sending you a complaint about their less-than-stellar experience).

The Most Common Sources of Frustration for Customers

While complaints can take many forms, there are a few key things that can leave customers dissatisfied if they aren’t handled properly. If you can master these critical issues, your business will start getting less complaints and more happy customers instead.

Keeping your customers happy is all about managing expectations. Most customer complaints are caused by a disconnect between expectation and reality, so you need be able to more accurately align your customers’ expectations with likely outcomes.

Despite your best efforts, you may still get customer complaints from time to time.

It’s important to not let these complaints eat away at you. Instead, see them as a chance to make your store better. Try to look past the negative feedback and uncover the lesson at the core of the complaint.

Remember: If someone is complaining, it means they’re looking for a solution.

They aren’t trying to hurt you. They aren’t out to get you. They’re frustrated and they need help.

As a business owner, it might not be your fault, but it is your responsibility. You need to deal with these complaints and find a solution that works.

It isn’t always easy to come up with the right words, especially if you’re dealing with a particularly emotionally-charged message. But with the right templates, writing a response can be a lot less stressful.

It’s crucial that you don’t just copy and paste these templates verbatim. Customers can spot a canned response from a mile away. Instead, use them as a guide for crafting a helpful and unique email.

Here are three basic email templates that you can use as a jump-off point for responding to complaints.

1. The Proactive Response

If you notice something wrong with a customer’s order, you need to reach out to them to let them know that you’ve corrected it—even if they haven’t complained about it yet.

If you really want to let them know you care, include a discount code to make sure they come back again and that their faith in your store hasn’t been shaken by a minor misstep.

[CUSTOMER NAME],

Thank you for shopping with [YOUR BUSINESS]! Unfortunately, due to [CAUSE OF ERROR], your order was [ERROR WITH ORDER]. We’ve [CREDITED YOUR ACCOUNT/RESHIPPED YOUR ORDER/FIXED THE ISSUE] and you will still receive your order via your selected shipping method.

We sincerely apologize for any inconvenience and we are happy to offer you [DISCOUNT/PROMOTION] for your next purchase. Simply use this code at checkout: [DISCOUNT CODE].

If you have any questions or require additional assistance, please don’t hesitate to contact us at [YOUR PHONE NUMBER] or via email at [YOUR EMAIL ADDRESS].

Thank you,

[YOUR NAME]

 

2. The Yes Response

If a customer complains, you need to be able to resolve their issue quickly and competently.

According to American Express, 60% of customers always share their negative customer service experiences, meaning it sometimes only takes one instance of poor customer service to start a bad reputation for your brand. That’s a risk you can’t take.

Instead, you need to use empathy and a little creativity to come up with a solution that will satisfy your customer and keep them coming back.

Hi [CUSTOMER NAME],

Thank you for reaching out. I am so sorry to hear about your trouble with [ISSUE].

I’ve gone ahead and [SOLUTION] as an apology for any inconvenience you may have experienced. I know that [ISSUE] can be incredibly [FRUSTRATING/ANNOYING/EMOTION] and I do hope that you try ordering from [YOUR BUSINESS] again in the future.

Thank you for giving us a try and if there’s anything else that I can do for you, please let me know!

Best,

[YOUR NAME]

3. The No Response

In some scenarios, there might not be a solution for your customer’s problem.

Sometimes customers will have negative feedback about things like design or product updates that there will be no immediate solution for. However, these can be great opportunities for learning more about how customers use your products and how your business can grow in the future.

As long as you respond thoroughly and with compassion, your customer will know that their opinion has been heard and they may give your business another shot.

Hi [CUSTOMER NAME],

Thank you for reaching out. Sorry for the trouble! / I am so sorry to hear that. Would you mind telling me more about [SUGGESTION]?

At this time, we are unable to offer [SUGGESTION]. However, it does sound like a great idea and I have passed your feedback onto our team. I definitely understand how [FRUSTRATING/ANNOYING/EMOTION] it can be to deal with [ISSUE].

I really appreciate your input and I do hope you’ll give us another try. If there’s anything else I can do for you, please let me know.

Best,

[YOUR NAME]

Create a Better Shopping Experience for Your Customers

Customer complaints aren’t necessarily a bad thing, but a satisfied customer is much better than an upset one.

Now that you understand why your customers complain, it’s time to get out there and give them the best shopping experience possible. After all, your business is here to serve your customers, so their thoughts and opinions need to be at the core of your strategy.

Have any more questions about dealing with customer complaints? Let us know in the comments below!

This article was written by Kevin Donnelly and originally appeared on https://www.shopify.com/blog

How to Build a Killer Instagram Following and Increase Your Sales

instagram-logo

With over 2 billion active users worldwide, social media has become a terrific channel for businesses to connect with their customers, build brand awareness, and improve their marketing strategy.

And, if your target audience loves visuals, then you cannot afford to ignore the platform that sees 70 million photo updates everyday…

In particular, businesses belonging to the fashion, travel or food industry have a terrific opportunity to engage with their audience on the app you can download for free -Instagram.

Yet, only 30% of businesses are active on social media have an Instagram account. You might think that low business adoption rate will mean that you’ll face lower competition and see higher social engagement and more free Instagram followers.

I’ve put together 5 tips to help you gain more free followers on Instagram, increase your engagement rate with your target audience and drive sales via better brand awareness.

1. Load up your updates with relevant Hashtags

You might already know the effectiveness of popular hashtags in reaching a targeted audience on Twitter.

instagram - hashtags

 

But, how important are they on the Instagram website?

I would say they are more important than all other social media accounts and platforms. Popular hashtags are the language in which free Instagram followers speak. A power user can be found loading even up to 30 hashtags in their update – the hashtag limit per post.

hashtags 2

Note: You won’t need to worry about hashtag fatigue on Instagram. Rather, more popular hashtags equates to more likes on your Instagram photos.

So, how do you find relevant and popular hashtags to add to every Instagram photo?

The process is similar to performing keyword research – Record relevant hashtags that your competitors and brand advocates are using in their updates and use this knowledge to gain followers.

You can also scroll through the 100 most popular hashtags compiled by Webstagram here. I’ve included the top 20 in the screenshot below.

Instagram - top hashtags

 

Adding popular hashtags will expand your post’s reach, but make sure that you use only the ones that are relevant to your products and suit your brand personality.

Otherwise, you’ll only see a short-term increase in your engagement, but your new free Instagram followers won’t convert into additional sales.

Moreover, if you integrate less popular hashtags in your posts, then you’ll appear at the top of the search feeds for them. Scout low-competition Instagram hashtags (much like targeting long-tail keywords in your blog posts).

Insellycom uses a variety of Instagram hashtags in their updates, including popular ones (like #fashion), moderately popular ones (like #fashiondaily) and less popular ones (like #fashiontrend).

hashtags 3

 

You can also scout for relevant popular hashtags by your product and brand categories and then group them in Evernote. Richard runs an eCommerce business and he uses this technique to efficiently derive more engagement from the free Instagram platform.

hashtags 4

Note: If you have not been using hashtags in your previous posts on instagram, simply revisit your older updates and add relevant hashtags in the comments. Your post will start showing up in the Instagram feed for your added hashtags. You’ll see a bump in your engagement as well as plenty more free Instagram followers rolling in.

Sign up 1

2. Host a photo contest to engage your followers and expand your brand’s reach

Broadly there are 3 kinds of Instagram contests. “Like to win” and “email gated” are less participative. I recommend that you to launch the third type, a hashtag UGC (user-generated content) contest.

Inviting your Instagram community and encouraging them to create visual user generated content will deepen your relationship with them, besides significantly increase your brand visibility and gain more followers in the long run.

Deftones conducted a photo contest that resulted in 20,000 new Instagram followers and 1,300 new Instagram posts tagged #deftones within 3 months. People love adding profile pics as it ups their engagement with their own Instagram community – so give them a reason to do this.

So, how do you launch your first contest?

Pick a goal and define the metrics for evaluation of your contest’s performance. It can read like “increasing my free Instagram follower count by 25%” or “create 300 posts with @YourInstagramHandle”.

You can conveniently collect relevant posts around a theme, by requesting submissions with a contest-specific hashtag. Esprit launched this type of photo and profile pic contest, asking their customers to upload their submissions with #everydayamazing.

everyday amazing

Next, pick a subject that will indulge your audience and create a shareable experience for them. For instance, Franworks restaurants launched the ‘Movember’ Mustache campaign for their Instagram account.

They provided mustache coasters and asked each and every free Instagram follower to share their mustache pic with the restaurant’s tags (#statestache, #joesmos, #castlestache).  They offered trips and restaurant gift cards as prizes, which is a great incentive to increase participation across the Instagram community.

mustache

It’s fun to participate in the contest for the Instagram follower and it promotes Franworks in an authentic way.

If you want, you can check out the previous contests launched by your competitors at Iconosquare. Search for popular hashtags like #contest and #photocontest.

iconosquare

Once you’ve finalized the contest details, take ample time to promote it on your social networks. Start with a Facebook event like Buffalo Wings does below.

buffalojordan

You can also pitch guest posts, send email announcements and use Facebook Ads to create a buzz, you can even change your Facebook profile pic to the contest ad to garner more interest.

Once the contest ends, you should announce the winners across your social networks like your Facebook page or in a blog post.

3. Express yourself with the fastest growing language in UK history…the EMOJI

This language can help you in humanizing your communications, thereby increasing your email open rates, social network engagement and conversions, and to gain followers. And, it has seen an unprecedented adoption in UK.

Nearly 50% of all captions and comments on Instagram have at least one emoji. So, it’s a no-brainer to integrate them in your updates to express yourself.

So, what are the emojis that free Instagram followers like the most?

Simply Measured, in its analysis of 2500 Instagram posts, found that “love hearts” receive the maximum engagement per post. “Sparkles” and “artist palette” are the next two most engaging emojis on the list.

Here is the graph with analysis of the top 10 emojis vs. the engagement they get. If you want more followers then turn to emojis and other growing social network trends.

emoji stats

While these emojis should be in your Instagram vocabulary, you should first understand how your audience communicates with them. Even different colored hearts have different meanings.

emoji profiles

If you’re a newbie to emoticons, HubSpot’s Emoji Guide is a good place to start so you can implement them in your Instagram business without standing out for the wrong reasons.

Sign up 1

Once you’re familiar, here are 3 tips to extract maximum value from emojis and increase your free Instagram follower numbers.

  1. Use emoticons in 3 locations on your Instagram account, for getting a massive boost in your engagement.

hashtag - 3 locations

Note: On April 27, 2015 Instagram began allowing its users to hashtag emojis. This means that you can now search for emoticons on the explore page and tap them in your photo captions.

2.  Using emoji in your messages and even your Instagram bio will help you express yourself without many words. You can leverage this universal language to connect deeper with your fans. Here are the top 10 emoji:

top 10 emoji

3. You can always post a normal comment or caption to appreciate cute pictures and profile pics – “A really cute baby”.

But, if you want to grab attention, entertain your audience and keep them coming back for more, then you’ll need to get creative. And, emojis are a terrific visual way of doing that.

You can follow the lead of ps.ny, in Sue’s post below. Her comment reads “How ador:)ble and aw:)some!!!”

emoji sample

Similarly, ArnoldGrape used emoji creatively, in a comment on the crushsocial post below. Instead of the vanilla “awesome”, his comment reads “keep [emoji]’n in the [emoji] [emoji]”.

4. Use the right filters and post high-quality content regularly

As per research done at Georgia Tech and Yahoo Labs, filtered photos are 21% more likely to get viewed and 45% more likely to get comments.

filter 1

So, which filters work the best?

Track Maven found that using “no filter” and “Inkwell” in your photos will drive the most interaction.

filters

 

While the above filters are good starting points for experimentation, your audience might have a different favorite filter. You need to dig into your own account’s performance, using a tool like Iconosquare.

Once you get your own graphs correlating engagement with filters, you’ll be able to judge your audience preferences.  If you are just starting out with Instagram and don’t have a large following, study your competitors to see what’s working for them.

Note:  Do you know that Instagram also allows users to post up to 15 seconds of video content? But, as per April 2015 research by Locowise, only 10.81% of Instagram posts are in video format.  Yet, they get 17.51% of all comments.

This is an untapped opportunity for you to increase engagement by using your Instagram account well. Get started with Instagram video here.

Sign up 1

5. Shell out some dollars on Instagram celebrities for getting sponsored placements

There are two strategies for doing this.

  1. You pay them upwards of $20 per sponsored post (cost is dependent on the influencer’s size of following). Look at how Maxim model Ashley Sky promotes Your Tea in the post below and it gets incredible engagement from her followers.celebrities 1
  2. The more natural (non-salesy) way is sending your product to the user and asking them to review it. Remember authenticity helps in increasing engagement and is more likely to render a positive result when it comes to your follow and unfollow numbers.

Men’s fashion startup, Bachelr paid $50 per image to tastefully promote their products through large men’s fashion Instagram accounts.

The result?

A flood of traffic that crashed their servers.

traffic increase

So, how do you find Instagram celebrities with a massive following?

Take out your list of popular industry hashtags (that you created in strategy 1) and search for them in Webstagram. You’ll find the top Instagram users that feature these keywords.

This strategy is not dependent on a big budget.  You can look lower on the celebrity list and find the ones that might have a smaller following, but are still within your budget to help you gain followers.

Sign up 1

This article was first published on http://neilpatel.com/blog

 

Could you trust your dropship suppliers?

Could you trust your dropship suppliers that they do not put in their own business name and contact information in the package when they dropship it to your customers? How do you make sure they protect your interest and do not “steal” your customers away from you?

You could do this by:

  1. Order samples from the dropship suppliers to check
  2. Call your customers (if they are nice) and check with them what do they receive

Even you are okay that there is no information regarding the supplier in the package, how do you make sure things will go on smoothly forever?

To make sure your customers only see your own brand on the products, you could ask your suppliers if they do offer you private labeling service.

your private label

Your brand is important to your business. This is a very important question you should ask your dropship suppliers before you even start your online business with dropshipping. Without building up your own brand, there is no difference from selling on ebay!

Do not underestimate the importance of private labels. Check out our private label service and amazing packaging styles that would keep your customers coming back!

 

Should I sell things on Ebay or make my own shopping website?

Selling on Ebay is what a lot of sellers are doing because it is simply the easiest thing to do and it’s a no brainer. You do not need any marketing skill and all you need is to pay Ebay for the traffic and get your items sold, period. However, is this something that would work for long term if you are building a brand and trying to get people to remember it?

If you would notice, there are a lot of factories and suppliers from China who are selling on Ebay nowadays and their selling price is absolutely shockingly low. What they do is selling at extremely low prices while not adding any value on their products and services. All they do is to beat other suppliers by offering cut-throat prices. It is very hard for any reseller to compete against these China factories or suppliers if you are sourcing the goods from China (Unless you are big company which imports goods by containers). With the images, descriptions, store template and everything else are pretty much the same on Ebay, buyers would always go for the lowest priced items if the reviews are not so bad. The reason is simple. There is no “branding” element for most of the stores on Ebay and the buyer won’t care who they buy it from. All they know is Ebay’s goods is cheap.

Imagine if your boyfriend buys you a gift from Ebay on your 1st anniversary, how would you feel? Would you tell someone the handbags you carried to the pubs or parties was bought from Ebay? Would you be so happy to share on social media what you have bought from Ebay today?

While I agree that Ebay has tremendous traffic and you will definitely get your things sold on Ebay, it is totally a different thing when you are building a brand and trying to build up fans on it. If you want to sell on Ebay, make sure you are able to beat the selling price of the suppliers from China (Most of the time they would include shipping fee in the item and that makes it harder to compete with them).

Is it worth selling on Ebay?
Is it worth selling on Ebay?

If you are building a business in long term and you want a lot of returning customers who become your long term fans, the key is to understand the need of your customers and approach them with better service and build trust with them. Having your own webstore takes time to build traffic but once you manage to establish yourself as an authority on the internet for your products and services, and find your niche market, for example, become a gift store that everyone buys gift for their girlfriends on Valentine’s day. People will tend to remember your website better than remembering a seller’s username on Ebay.

If you know what to achieve in long term, you could have a Ebay store to build get first time customers and then slowly lead them to buy from your own website.