New Product !!! 360 WHEEL BRUSH HERO (MILITARY GRADE)

This military grade rim Brush Hero was designed to be the BEST wheel brush ever. We were delighted to find that Brush Hero works wonders on just about ANY tough mess! Brush Hero spins with an impressive amount of torque, and works with any standard garden hose. IT’S NOT MEANT TO SPIN FAST! 

8f7180acd8e32d780168678d5d20348c_large_7e3b77cc-b065-4d3d-b85b-067fdc5df6ea_2000x.jpgwheel brush hero 1.jpgwheel brush.pngwheel brush 2.pngwheel brush 3.jpg65rPRwN_large.png

360 WHEEL BRUSH HERO

Check out this facebook page! It is going viral !

Follow the steps outlined below to create your store and start selling this product:

Step 1: Create your own turnkey web store under “Creative Ideas” and import this product and other relevant products to your store. Click here. Your product page would look similar to this.

Step 2: Download the following video using clipconverter.cc and upload it to your own youtube account/channel:

Step 3: Create a facebook page with a story line surrounding this product using www.business.facebook.com.

Step 4: Create a facebook post similar to the one outlined above using the video you have just uploaded and insert the your own product page link of this product in the post. It is advisable to set up a discount for this product and announce it on your post. You can also give a time limited offer.

Step 5: Create a facebook advertisement on www.business.facebook.com

Note: You can target as many similar key word as possible by always limit your target audience within the size of 350K to 500K if you are targeting people who lives in the US. Your daily advertising budget should not exceed $10 for the start.

Step 6: Remember to edit the “placement” by only keeping the “feeds” if you wish to reduce your advertising cost.

Start Selling this product today by adding it to your turnkey store!

starthere

Why Drop Shipping is Your Power Tool for Merchandising

It’s very tempting to think of drop shipping as a basic order fulfillment method just like any other. After all, at its core, it’s just a process whereby a consumer places an order with an online retailer but receives the order from the product’s actual manufacturer. As a retailer, however, drop shipping can be so much more than that. Thanks to its inherent flexibility and low-risk nature, drop shipping has the potential to be your ultimate tool for merchandising and product curation.

There are numerous ways in which your merchandising efforts can benefit from dropshipping; here are some of the most useful:

Increasing Volume with Existing Brands

If your store is selling out of certain products over and over, turning to a dropship model could be the answer. Your existing products could be selling out for a few reasons—maybe you don’t have the physical warehouse space to hold the proper level of inventory, or maybe you can’t manage to order the right amount from your suppliers, or perhaps you have limited open to buy. Whatever the reason, setting up a dropship arrangement with those products’ suppliers would be a simple fix to your problem. Where your inventory for that popular item was once limited to the amount you had on hand, supply can now always meet demand as a customer’s order is guaranteed to be fulfilled directly from the brand itself.

Pivoting to a dropship relationship with a few suppliers does not mean that you have to reinvent the wheel with respect to your order management processes. In fact, launching a dropship program largely takes the responsibility of shipping and fulfillment off your shoulders. Also, many furniture, home goods, apparel and accessories suppliers already dropship, so if you’re in any of those industries, it’s likely that your transition to dropship management will be quite seamless for both parties. If you’re still concerned about the basics of how to dropship, don’t worry. There are plenty of resources out there, as well as dropshipping software tools that can be of great use to you.

Selling new products from new (and existing) brands

Another effective way in which drop shipping can be beneficial for merchandising is that your product mix and brand offerings can be drastically expanded and diversified with virtually no risk. In addition to doing more volume from the same SKUs, as we described in the above example, drop shipping can also allow you to sell new items from both existing and new suppliers without taking on the risk of additional inventory. In a wholesale model, there is tremendous financial risk associated with adding new product lines or experimenting with new SKUs. When you dropship, however, you can experiment to try to find the perfect product mix that maximizes revenue.

The importance of that flexibility to experiment should not be underestimated. In sports, it’s widely accepted that as hard and as often as you practice, there’s nothing like a real game to assess and ultimately improve your skills. That idea holds true in retail too. As a traditional wholesale retailer, you can have all the predictive analytics and the most talented, dedicated product curators in the world, but the only way to know for sure how well a new item will sell is to… well, sell it! When items are live on your site and being sold via dropship, you’ll be able to fully determine how to merchandise around them and maximize your ecommerce revenue.

Testing New Verticals

Drop shipping can mitigate risk to the point where retailers can test out merchandising with entirely new verticals, not just products and brands. You can find examples of this all over the ecommerce world: a dinnerware retailer who starts carrying a couple of new cookware/bakeware brands; a high-end clothing retailer who decides to sell a line of scented candles; a hip home goods store that experiments with some new jewelry designers.

The possibilities for expanding your product mix are virtually endless if you decide to dropship—and if you’re able to find the right dropship suppliers. Importantly, when launching a dropship program with new verticals or suppliers, you need to always consider how those new products fit with your company’s image and audience. If there’s a certain value proposition, quality level, or message that your customers have come to expect from you, don’t dilute that by indiscriminately adding new products to your site just because drop shipping allows you that flexibility. If you sell sustainable clothing at a high price point, for instance, a perfect fit (and effective new revenue stream) might be water bottles from S’well, a popular eco-friendly company whose mission is to “rid the world of plastic water bottles.”

As another example, if you’re a high-end kitchenware supplier, maybe you can start selling things like boutique cooking spices, coffees, teas, etc.  Whatever your industry, if you successfully determine your company identity and find like-minded brands with whom to partner, you can easily expand and perfectly curate your product mix, with virtually no risk, through drop shipping.

Drop shipping is traditionally thought of as simply a method for fulfilling purchase orders from your ecommerce retail site. However, it can also be a powerful tool through which you can expand your inventory, test out new products, or sell goods in entirely new verticals. When considering new revenue streams, think about how you want to enhance your product mix, vendor mix, and/or category mix —chances are, drop shipping can help you accomplish your goals.

Start your dropshipping with Turnkey Master today !

starthere

This article was was reproduced from http://multichannelmerchant.com/operations/why-drop-shipping-is-your-power-tool-for-merchandising/#_

Light Bulb Wifi Security Camera A Winning Product !!

Light Bulb Wifi Security Camera is a very high demand product on the social media !! Now you can have this product dropshipped to your customers at your fingertips.

Simply import this product to your turnkey store and share it on facebook!

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Light Bulb Wifi Security Camera

Check out this facebook page! It is going viral!

FB 1 Fb 2

Follow the steps outlined below to create your store and start selling this product:

Step 1: Create your own turnkey web store under “Creative Ideas” and import this product and other relevant products to your store. Click here. Your product page would look similar to this.

Step 2: Download the following video using clipconverter.cc and upload it to your own youtube account/channel:

Step 3: Create a facebook page with a story line surrounding this product using www.business.facebook.com.

Step 4: Create a facebook post similar to the one outlined above using the video you have just uploaded and insert the your own product page link of this product in the post. It is advisable to set up a discount for this product and announce it on your post. You can also give a time limited offer.

Step 5: Create a facebook advertisement on www.business.facebook.com with “Engagement” and target the following interest groups:

Fb targeting

Note: You can target as many similar key word as possible by always limit your target audience within the size of 350K to 500K if you are targeting people who lives in the US. Your daily advertising budget should not exceed $10 for the start.

Step 6: Remember to edit the “placement” by only keeping the “feeds” if you wish to reduce your advertising cost.

Start Selling this product today by adding it to your turnkey store!

starthere

Create Your Own Fast Selling Item with This Stainless Steel Cat Teaspoon

This Stainless Steel Cat Teaspoon which is selling hot on social media.
Now you can have this product dropshipped to your customers at your fingertips.

Simply import this product to your turnkey store and share it on facebook!

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Stainless Steel Cat Teaspoon

Check out this Facebook page , it is awesome !!

teaspoon FB

FB 3 FB 2

Follow the steps outlined below to create your store and start selling this product:

Step 1: Create your own turnkey web store under “Creative Ideas” and import this product and other relevant products to your store. Click here. Your product page would look similar to this.

Step 2: Create a facebook page with a story line surrounding this product using www.business.facebook.com.

Step 3: Create a facebook post similar to the one outlined above using the video you have just uploaded and insert the your own product page link of this product in the post. It is advisable to set up a discount for this product and announce it on your post. You can also give a time limited offer.

Step 4: Create a facebook advertisement on www.business.facebook.com with “Engagement” and target the following interest groups:

Fb targeting

 

Note: You can target as many fragrance brands as possible by always limit your target audience within the size of 350K to 500K if you are targeting people who lives in the US. Your daily advertising budget should not exceed $10 for the start.

Step 6: Remember to edit the “placement” by only keeping the “feeds” if you wish to reduce your advertising cost.

Start Selling this product today by adding it to your turnkey store!

starthere

Please contact sales@turnkeymaster.com if you have any question on the above and stick around for more hot selling products which would help you boost sales instantly!

So What The Heck Is Turnkeymaster.com and why Should you care?

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Turnkeymaster.com is not just another marketplace that sells products. It is a platform that helps you create your own ownline store complete with products and have the goods dropshipped to your customer in your own brand.

But why do you need your own web store?

The are a few ways to set up your own e-commerce business. Many people are selling on marketplaces such as ebay, amazon, wish, google store and so on. These market places make it easy for you to sell your own products.

However, you would notice that it is getting very competitive on these marketplaces, and you are competing directly with the suppliers from China.

A new way of marketing has emerged since the launch of advertisement by facebook. With your own mega shopping mall set up in just 24 hours, you could start marketing the products on facebook and start making money immediately!

With your own web store, the advertising cost you spent will only drive traffic to your own web store and not someone’s else!

With turnkeymaster.com, you do not have to pay for the inventory until you have a sale. All the goods would be shipped by us on your behalf to your customers. We will ship them in your brand.

Set up your own web store in 24 hours

3 easy steps to get started:

1. Choose a product niche you would like to sell.

2. Select a webstore template based on that product niche.

3. Select a service package and subscription plan.

You could choose to have a niche based web store or a mega shopping mall. If you choose to have a mega shopping mall, your web store would look like this (please visit www.turnkeymaster.store) :

megashoppingclub - small

Market the products on facebook

Once your web store is up, you can start your own facebook campaign. From the 10,000 products on your store, simply select a few that you are interested in selling and start advertising them on facebook.

For example, you are interested in selling sports wear. Simply create a page on facebook for these products, download the product images on your store and post them on your page. Here are some examples the inquiry we manage to get with just 3 weeks of advertisements:

FB advert

FB advert 1

FB advert 2

FB advert 3

Turnkeymaster.com is different from other turnkey stores providers and dropshipping companies. These are the diferrences:

1. Your own mega shopping mall is set up in 24 hours, and you are able to uplod your own products to it as well.

2. When you have a sale, you do not have to place a separate order with us. You only have to make the payment.

3. When your customers enquire about the products, you do not have to send separate inquiry to different suppliers;

4. You do not have to update new products or remove out-of-stock products because we will synchronize evverything on your website;

5. We ship the goods with your private labels so that your customers would recognise your brand only;

6. We ship to any country in the world which means you could sell to any country;

things we do and you do

Below are some examples of how much profit you can make on the products:

07 09 16 20 23 24 27 29 31 1 2 3 4 5 6 8 9

 

See what our customers are saying:testimonial 1

testimonial 2

2000 resellers are using turnkeymaster.com to start up their own online business. What are you waiting for?

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Sign up now and start your own online business with minimal cost and time.

Email to sales@turnkeymaster.com today and ask for more discounts!

Get your own turnkey site now

 

 

10 Business Name Generators to Help You Create Your Brand

Business Name Generator

Business Name Generator

Business Name Generator is a free tool from Shopify that automagically combines your keyword with other words to generate a robust list of available domain names.

It’s the perfect tool if you’re looking for a little bit of creative inspiration and an available domain to match.

Lean Domain Search

Lean Domain Search

Lean Domain Search is a handy website that matches your keyword with other words to generate a list of available domain names. You can choose to sort the results by popularity, length or alphabetically, as well as select whether you want the results to start or end with your keyword.

In the example above, I chose to search for available domain names ending with the word case “case”. If I was starting a smartphone case company, this would be a great starting point to choose a name that also had a corresponding available domain name.

GoSpaces

GoSpaces

GoSpaces Business Name Generator helps you find the perfect name for your project or business. Just simply put in a keyword related to your business, and you’ll be set to get started.

It’s the perfect tool for finding the perfect name.

Wordoid

Wordoid

Wordoid is an “intelligent naming tool” that supplies you with a random list of made-up words that “look nice and feel great”.
 In other words, if you’re looking for a creative name that’s brand-able but doesn’t necessarily need to make sense, then you might find this tool helpful.

You can generate a completely random list of words or you can enter a main keyword and their tool will convert it into a “wordoid”.

Dot-o-mator

Dot-o-mator

Dot-o-mator lets you create domain name suggestions using their lists of beginning and ending categories. You enter a word (or words) in the left box, then choose some endings (or type in your own). Click to combine them and Dot-o-mator generates a list of available domain names. If you see a name you like you can save it to your “scratchbox” and keep searching.

For example, I entered the word “shop” and selected the “Tech” category from the “Endings” column and discovered the domain shopbase.com was available.

NameStation

NameStation

NameStation is a domain name generator that creates relevant name ideas, provides search guidance, keyword suggestions and name variations based on your search criteria. You can enter your main keyword and then select the industry or category that best fits your business and NameStation will generate a list of suggested (and available) domain names.

In the example above, I entered the word “shoe” and selected the “Shopping and Deals” category which allowed me to find available domains like “shoebudget.com” and “shoedime.com”. The only drawback is NameStation requires you to login before you can search.

NXdom

NXdom

NXdom is an interactive search engine for available short domain names. Its database contains millions of DNS results for expired and unused domain names. You can search by prefix and suffix, and sort the results by length, readability, and popularity.

Domain Hole

domainhole

Domainhole offers a suite of domain related tools that let you generate domain ideas including:

  • Expired search: search an up-to-date database of expired domain names.
  • Name Spinner: combine your keyword with hundreds of words to get domain name ideas.
  • Name Generator: generate random, unique, brand-able, and pronounceable domain names.
  • Brainstormer: discover new domains and ideas using our ultimate brainstorming tool.

Bustaname

Bustaname

Bustaname lets you quickly search for available domain names by combining keyword synonyms and prefixes. Enter some keyword ideas and their tool searches combinations of available domain names. In addition, you can add popular prefixes and suffixes like “ly”,  “fy”, and so on.

Domainr

Domainr

Domainr allows you to explore the entire domain name space beyond the obvious .com, .net and .org, and discover new and interesting domain names.

It anonymously logs searches and tracks over 1,700 top-level domains and over 1300 generic TLDs, registrable at one of 219 accredited registrars. If you’re looking for a short domain, this is a particularly good tool.

Impossibility!

Impossibility!

Impossibility! is a simple domain name generator that takes your keyword, combines it with their list of nouns, verbs and adjectives, and then returns a list of unregistered domain names. In addition, you can choose whether you want your keyword to come at the beginning or the end. Their tool uses multiple servers and they are able to provide results extremely fast.

Hopefully this list of tools will help you generate some ideas and assist you in coming up with the perfect name for your business and brand. If you have any tools that you like and we may have missed here, let us know in the comments.

Ready to create a powerful e-commerce web store with dropshipping? Try turnkeymaster.com which helps you build an online business in just 24 hours! Click on the below button to get started today!

create your turnkey store 1

How to Repost on Instagram: 4 Easy Ways to Reshare Content

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Where most social media feeds are almost distractingly busy — full of photos, videos, and text updates from friends and brands you follow — Instagram is different because you can only look at one post at a time.

And while this simple, clean interface makes to easy to focus on the beautiful photography and interesting videos on Instagram, it also leaves something to be desired: the ability to easily repost other users’ content.

New Call-to-actionBut fear not: for every problem, the internet has afforded a solution. We tested out four different ways to repost content on Instagram in a few simple steps. All of these methods are free, but some require you to download an app from the iOS App Store or Google Play first.

How to Repost on Instagram: 4 Methods to Try

1) Use Repost for Instagram

Download Repost for Instagram for iOS or Android devices to share content from other Instagram users from your mobile device. Here’s how to do it:

respost-step1.jpg

Open your Instagram app, and find a photo or video you’d like to reshare.

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Tap the … in the upper-right hand corner of the post. Then, tap “Copy Share URL.”

repost-step3-1.jpg

Open Repost for Instagram. The post you copied will automatically be on the homepage.

repost-step4-1.png

Tap the arrow on the right-hand side of the post. There, you can edit how you want the repost icon to appear on Instagram.

repost-step5-1.png

Tap “Repost.” Then, tap “Copy to Instagram,” where you can add a filter and edit the post.

repost-step6.jpg

repost-step7.png

Tap “Next.” If you want to include the original post’s caption, tap the caption field and press “Paste,” where the original caption will appear with a citation.

repost-step8.png

When you’re ready to share the post, tap “Share” as you would a regular Instagram post. Here’s how the post appears on your Instagram profile:

repost-step9-1.jpg

2) Use InstaRepost

Download InstaRepost for iOS or Android devices to share content from other Instagram users from your mobile device. Here’s how to do it:

Open InstaRepost, log in using your Instagram credentials, and authorize it to access your account information.

instarepost-step1.jpg

InstaRepost will only show you a small selection from your Instagram feed. If you know what post you’re looking for, head to the search magnifying glass to look at the Explore tab or enter a username.

instarepost-step2.jpg

                  instarepost-step3.jpg

Once you’ve found a post you want to reshare, tap the arrow in the lower right-hand corner. Then, tap “Repost,” then “Repost” again.

instarepost-step4.jpg

instarepost-step5.0.jpg

instarepost-step5.jpg

Navigate to your Instagram app, and tap “Library.” The post will be saved to your camera roll.

instarepost-step6.png

Add a filter and edit the post as you would any other. Then, tap “Next.”

instarepost-step7.png

Tap the caption field to paste the original caption. The repost won’t include a citation, so we suggest adding one by typing “@ + [username].” Then, press “Share.”

instarepost-step8.png

Here’s how the post appears on your Instagram profile:

instarepost-step9.jpg

3) Use DownloadGram

DownloadGram lets Instagram users download high-resolution copies of Instagram photos and videos to repost from their own accounts. Here’s how to do it:

Open your Instagram app and find the post you want to repost. Tap the … icon in the upper-right hand corner of the post and click “Copy Share URL.”

downloadgram-step1.jpg

downloadgram-step2-1.jpg

Navigate to DownloadGram and paste the URL into the field. Then, tap “Download.”

downloadgram-step3.jpg

Tap the green “Download Image” button that will appear further down the page.

downloadgram-step4.jpg

You’ll be directed to a new web page with the downloadable image. Tap the download icon, then tap “Save image.”

downloadgram-step5.jpg

downloadgram-step6.jpg

Return to your Instagram app. The image will be saved to your camera roll, so edit it as you would any other Instagram post.

downloadgram-step7.png

The repost won’t include a citation, so we suggest adding one by typing “@ + [username].” Then, press “Share.” Here’s how the post appears on your Instagram profile:

downloadgram-step8.jpg

4) Take a Screenshot

This method doesn’t require any or other websites to repost on Instagram. It’s worth nothing that this method only works for reposting photos. Here’s how to do it:

Find a photo on Instagram you’d like to repost, and take a screenshot:

  • For iOS: Press down on the home and lock buttons simultaneously until your screen flashes.
  • For Android: Press down on the sleep/wake and volume down buttons simultaneously until your screen flashes.

Tap the new post button in the bottom-center of your Instagram screen. Resize the photo so it’s properly cropped in the Instagram photo editor.

screenshot-step1-1.png

Edit and filter the post like you would any other Instagram post.

screenshot-step2.png

The repost won’t include a citation, so we suggest adding one by typing “@ + [username].” Then, press “Share.” Here’s how the post appears on your Instagram profile:

screenshot-step3.png

Do It For the ‘Gram

Now that you’ve learned how to repost on Instagram, you can diversify your profile with content sourced from friends, family, and brands. Use the methods above — being sure to cite the source of the original post — to quickly and easily reshare your favorite content.

This article was reposted from https://blog.hubspot.com

Ready to start an online business and multiply your sales with Instagram? Create your first online e-commerce store on turnkeymaster.com and watch your sales pile up today.

create your turnkey store

5 High-Impact Strategies for Getting More Traffic

 

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“How do I drive more traffic to my online store?”

That thought crosses the mind of every ecommerce entrepreneur at some point.

Maybe you’ve just sunk time and effort into painstakingly setting up your store, only to open up shop and wonder where your sales are. Maybe you’ve seen steady growth over the past 6 months, but just hit a plateau. Or maybe you’ve built a million dollar business and now you’re setting your sights on your next big goal.

Whether you’re trying to attract your first customer or your 10,000th customer, generating more traffic to your online store is a crucial part of growing your business. If your site is properly optimized for conversions, getting a jump in traffic could mean more customers and more sales.

To help you increase traffic for your online store, we’ve put together a list of 5 proven, high impact tactics for driving more traffic to your online store.

1. Run Paid Social Media Ad Campaigns

To increase website traffic for your online store, you need to be able to get your business in front of your ideal customers. With paid social media ads, you can create highly targeted campaigns that serve tailor-made ads to the customers who are most likely to click through and purchase your products.

If you’re thinking about running paid social media ads, here are some platforms you should consider:

Facebook Ads

facebook ads

Image source: Facebook (Note: Always advertise on facebook using your ad accounts under business.facebook.com and not under your own personal facebook account)

With 1.65 billion monthly users, Facebook is the largest social media platform in the world and filled with opportunities for you to reach new customers and drive them to your online store. Facebook’s robust advertising platform allows you to target users based on their interests, behavior, location, and more.

Using Facebook Dynamic Ads, you can even serve automatically-generated ads to customers who have previously visited your website, featuring the products that they’ve already looked at or added to their carts. These powerful ads can help you bring users back to your website, so that you can make the most of the traffic you’re already getting.

 

Instagram Ads

instagram ads

Image source: Adweek

Instagram is an incredibly popular platform, especially among Millennials. In fact, 73% of its half a billion monthly active users are between the ages of 15 – 35, making it the perfect choice for businesses whose target audiences skew younger.

With its recently expanded tools for business owners, Instagram is quickly becoming the platform-to-watch for social media advertising. It’s actually pegged to rake in a whopping $2.81 billion by the year 2017 on mobile ad revenue alone, beating out both Twitter and Google.

So, even if you’ve already built an army of followers on Instagram, you aren’t really using it to its full potential until you’ve tried its advertising platform.

 

Pinterest Ads

promoted pins

Image source: Pinterest

Pinterest plays a key role in the purchasing decisions of its users: 93% have used it to plan purchases and 52% have purchased something online after seeing it on Pinterest first. It’s also extremely popularity among niche groups like DIY crafts, home decor, and fashion which is ideal for businesses hoping to make in-roads with these markets.

Pinterest is home to Promoted Pins, a form of paid advertising that pushes your Pins to the top of your customers’ search results, helping you stand out from the crowd. Promoted Pins blend in with the rest of Pinterest’s content, making them a great tool for capturing your customers’ attention and pulling them to your online store.

 

2. Use SEO to Increase Your Store’s Discoverability

Can your customers actually find your store online?

When customers search for your products online, you want your store to be one of the top results for that search, especially since ⅓ of all clicks go to the first organic result on Google. That prized top position is a key ingredient for generating sustained, qualified website traffic for your online store.

Search Engine Optimization, or SEO, is the process of fine-tuning your website to increase its chances of ranking highly in search results for relevant keywords.

 

3. Reach New Audiences with Influencer Marketing

Influencer marketing is the process of building relationships with influencers to get your online store in front of new audiences.

With influencer marketing, you can harness the creativity and reach of relevant influencers in your industry while leveraging the trust that they’ve already formed with their audiences.

Bloggers and social media celebrities like Estee Lalonde are highly trusted by their followers, so getting them to feature your products is an effective, organic tactic for increasing your traffic. According to Nielsen, 92% of customers actually value word-of-mouth recommendations from people they trust over any other form of advertising.

 

4. Drive Excitement with Contests and Giveaways

While many of these methods may seem like long term solutions for increasing your traffic, there are ways to give your business a short term boost in numbers as well.

With viral contests, giveaways, and sweepstakes you can quickly drive more traffic to your store by offering exciting prizes in exchange for your customers’ participation. Prizes and rewards are powerful incentives for getting both current and new customers to actually visit your store.

gleam example contest

Image source: Gleam

Using tools like Gleam or Woobox, you can embed giveaways into landing pages or blog posts on your store. These contests can even use social sharing as a method of entry, giving your sweepstakes a higher chance of going viral and spreading around social platforms. Once participants are on your store, you can use different techniques to guide them to your products, like exit intent popups featuring coupon codes.

 

5. Attract Customers with Content Marketing

Content marketing is about more than just having a blog.

By creating interesting, informative, and engaging content, you can organically attract customers to your online store. From videos and podcasts to guides and ebooks, there are endless opportunities for your business to branch out into the world of content and capture new audiences.

Original content helps position your business as an industry thought leader and build a lifestyle around your brand. Your business’ content strategy can include anything that your customers might find relevant or interesting—don’t limit yourself to posts or guides that include or focus on your products. Instead, consider any and all topics and resources related to your business that your customers would find useful.

google adwords keyword planner

Image source: Google AdWords

Content marketing also gives your store the chance to conquer search results beyond product and brand keywords. Using free tools like Google Keyword Planner and Keyword.io, you can identify new opportunities for your business to rank in search results and get in front of larger audiences.

 

Get More Traffic, Get More Customers

With these tactics in your ecommerce marketing toolkit, you should now be able to generate more website traffic for your online store.

More traffic to your online store means more opportunities to turn those casual shoppers into paying customers. Once you’ve increased your traffic, consider trying out Conversion Rate Optimization as a next step.

This article was written by Kevin Donnelly and originally appeared on https://www.shopify.com/blog/how-to-increase-website-traffic

Ready to start your own online store with more than 5,000 ready built-in products with dropshipping? Click on the button below to start your own turnkey online business in 24 hours without hassles now! 

create your turnkey store 2

The Beginner’s Guide to Facebook Custom Audiences

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Paid advertising is a tricky business. With careful planning and tracking, it can be a lucrative and reliable source of leads and sales. But, it can also be an expensive lesson.

The more you know about the people you’re advertising to, the better your ads will perform. This is why many business owners love advertising on Facebook. There are so many options for audience targeting.

One of my favorite options is Facebook Custom Audiences. With Custom Audiences, you can retarget people who have interacted with your business already. For example, customers and website visitors.

When you market to a Custom Audience, you know exactly who is seeing your ads. Your messaging can be laser-targeted. This will help you increase your conversion rate and get a better return on investment.

Types of Facebook Custom Audiences

There are three types of Custom Audiences. With each type, you can choose smaller segments of your audience. The more specific you get, the more effective your campaign will be.

1. Customer List

Use customer data, such as email addresses and phone numbers, to build a Custom Audience. You can upload your entire list, or smaller sections of it. As long as they use the same contact information with Facebook, you’ll be able to advertise to them. Remember that you must have permission. You can’t just upload any random email address or phone number.

2. Website Traffic

Advertise to anyone who has visited your website in the past 180 days, as long as they’re also logged into Facebook. It’s up to you to choose the time frame and decide exactly which website visitors to target based on the pages they visit. For example, you could target people that only viewed product pages in the last 30 days.

3. App Activity

If you have a mobile app, you can also create a Custom Audience based around app activity. Market to anyone who has engaged with your app in the last 180 days, as long as they’re also on Facebook.

For this post, we’re going to focus on the customer list and website traffic options since they are the most common.

How to Use Facebook Custom Audiences

There are hundreds of ways to use Facebook Custom Audiences. You can select from a variety of parameters to get very specific about who you target. As a result, you can create better, more optimized ads. Here are a few of my favorite uses.

1. Grow Your Facebook Audience

Generally speaking, email should be your preferred contact information for leads and customers. If you have an ecommerce store, getting Facebook likes as a first step is not the goal. Instead, your goal should be to make a sale, or collect leads that you can sell to later. For that reason, encouraging website traffic to connect with you on social media trying to build your social media audience on your website is not a good idea. It distracts from the action you actually want visitors to take.

Build your Facebook audience by retargeting subscribers after they have left your website. At this point, you already have their email address so it’s safe to shift focus to page likes. Plus, because these people are already familiar with your brand, they will be more likely to respond to your ads.

2. Upsell Existing Customers

You can use Custom Audiences to create a list of people who have already purchased something from you. If you have more than one thing to sell, this is a great way to improve your customer lifetime value. According to Marketing Metrics, “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.”

If you have related products or accessories, offer them in an ad targeted at recent shoppers. Using a special, time-sensitive promotion will encourage them to take action right away.

Example of an upsell ad

3. Target People Who Abandoned Their Cart

What about the people who didn’t make a purchase? On average, Only 2% of shoppers convert on their first visit to a store. This targeting option allows you to use ads to follow up with the other 98%. Using your website traffic, you can reach out to people who placed items in their cart but didn’t follow through with the purchase.

There are many reasons why people abandon their carts. Often they just got busy and didn’t get a chance to complete their purchase. But if they added something to their cart, there’s a good chance they want to buy. Followup up with them quickly on Facebook before they forget or, worse, buy it somewhere else.

4. Sell to Active Subscribers

People who have never heard of your business before are the hardest people to sell to. Most of us don’t just visit a website for the first time and buy something. We want to get to know and trust the company first. That’s why it’s hard to sell to strangers on Facebook.

Improve your conversion rate by selling to active subscribers—the people who open your emails. Not only have they heard of your brand, they liked it enough to hop on your list and actually read what you have to say. Use your email service provider to find out who your active subscribers are and add them to a Custom Audience on Facebook. These are great people to target with product ads.

5. Get Feedback from Customers

Feedback is hugely valuable to business owners. The best feedback comes from the people who have given you their money: existing customers. Getting regular feedback will help you make sure your customers are happy. Even better, feedback is a great source of marketing and product ideas.

Use Facebook to follow up with customers after they make a purchase and ask them to fill out a survey. If you want to improve your odds of getting completed surveys, you can run a contest to incentivize it.

6. Facebook Dynamic Product Ads

Most Custom Audiences need manual setup. This is especially true if you want to target website visitors based on the products they looked at. For websites with a lot of pages, this becomes impractical pretty quickly.

Facebook Dynamic Product Ads offer a more automated solution. Website visitors see ads based on the products they looked at, and how close they came to checking out. You only need to set the parameters and create the ad template. After that, it runs automatically.

7. Build Your Email List

Building an email list is a good idea for any online business. It’s the most reliable way to keep in touch with both active and potential customers. While list building generally happens on your website, you can use Facebook to build your list, too.

By targeting people who have visited your website, you’ll get more email subscribers. Website visitors already know you so they’re more likely to sign up than complete strangers.

Don’t Forget Exclusions

One of the things that make Custom Audiences so powerful is the ability to exclude people. For example, if you run an ad to get website visitors on your email list, make sure you exclude current subscribers.

Similarly, if you’re using Facebook to sell to website visitors and you only have one product to sell, people are probably only going to buy from you once. Save money by excluding anyone who has already completed a purchase.

Failing to use exclusions is the number one mistake I see business owners making with Custom Audiences on Facebook. Constantly advertising to people who have already converted is expensive. Always think about how you can segment your audience further by excluding people.

How to Set Up Facebook Custom Audiences

The most common Custom Audiences for online store owners are Email Custom Audiences and Website Custom Audiences. These are the two we’ll focus on today.

Website Custom Audiences

Setting up a Website Custom Audience takes a few steps.

Step 1: Create Your Custom Audience Pixel

The first step is to create your Custom Audience Pixel in the Ad Manager. A Custom Audience Pixel is just a fancy term for a snippet of code you put on your site that talks to Facebook and tracks your visitors. If you’re comfortable using Power Editor, you can also create it there. If you have access to multiple Ad Accounts, make sure you select the right one. Each Ad Account only gets one pixel.

The Ad Manager can be accessed from your business’ Facebook page on the right-hand side where it says “Promote”. You should see “Go to Ads Managers” at the bottom of the dropdown.

Where to find Facebook Ad Manager

Once you’re in the Ad Manager, select “Audiences” from the dropdown menu under “Tools”.

Where to find Audiences in Ad Manager

If you have any Custom Audiences already set up, you’ll see them here. To create a new audience, click on “Create Audience” and “ Custom Audience”.

Where to create Custom Audience in Ads Manager

You should now see a popup with three options. Click on “Website Traffic”.

Select a Custom Audience

If you haven’t created a pixel before, you’ll be prompted to do so now. You’ll be given a few lines of code to place on your website. If you’re not on Shopify, copy the entire code and click “Create Audience”.

If you are on Shopify, scroll through the code and look for a string of 15 numbers. That’s your Pixel ID. Copy this number and click “Create Audience”.

Custom Audience Pixel Code Sample

Step 2: Install the Pixel on Your Website

In order for your pixel to work properly, it needs to be displayed on every page of your website. The best place to put the code is in the <head></head> section of your index page.

If your store is on Shopify, the process is much simpler. In your Shopify Admin, navigate to “Settings”→ “Online Store”.

Shopify admin

Scroll down to the Facebook Pixel section and paste your Pixel ID.

Where to place Facebook Pixel ID

Click “Save” and you’re done! Once you’ve added the code to your website, you can use the Facebook Pixel Helper in Chrome to make sure it’s working properly.

You only have to do this once for each website you want to promote.

Step 3: Create Your Audiences in Facebook

Now that you’ve created and installed your pixel, it’s time to start creating some Custom Audiences. To create your first audience, follow step one again to set your parameters.

For each website custom audience you create, you have five options.

  1. Anyone who visits your website.
  2. People who visit specific pages.
  3. People visiting specific pages but not others.
  4. People haven’t visited in a certain amount of time.

Selecting a Website Audience

Within in each option, you can choose a time frame between 1 and 180 days. Make sure you name your audiences carefully so you remember what they are later. This is especially important if you have multiple websites sharing one pixel.

You’ll likely want to experiment with different audiences as you come up with campaign ideas and publish new content on your website.

In the meantime, there are a few custom audiences I like to set up on every new website.

All Website Traffic – 1 Day
All Website Traffic – 7 Days
All Website Traffic – 30 Days
All Website Traffic – 90 Days
All Website Traffic – 180 Days

For each of the above examples, you only need to add your domain and choose the right time frame, as seen below.

Anyone who visits your website Custom Audience

Let’s go through a a couple more examples.

Get Feedback From Customers

To get feedback from recent customers, create a Custom Audience that targets people who visit your order confirmation page. This should be a page they can only access after placing an order.

Customer feedback audience creation

Website Visitors Who Don’t Convert

You can include an exclusion to target website visitors who don’t convert. To do this, include traffic to your landing page, sales page, product page, or shopping cart, but exclude traffic that made it to your order confirmation or thank you page.

Abandoned cart Custom Audience

Keep in mind the example above is just that: an example. You’ll need to use your own custom URLs to do this.

Email Custom Audiences

Email Custom Audiences are much easier to set up. Before doing anything in Facebook, you’ll need to gather your list of email addresses. If you are using customer phone numbers, the process will be the same.

I recommend uploading your entire customer list right away. However, you can also upload segments of your list such as people who subscribed from a specific form, people who subscribed after a certain date, or people who clicked on a specific link. Segments like these can be created in most email service providers.

You have two options for uploading your customer lists: copying and pasting the data or uploading it as a .csv file. Copying and pasting makes sense for shorter lists, but longer lists should be exported from your email service provider and uploaded as a .csv file. Before uploading, make sure that all the email addresses (or phone numbers) are listed in a single column with no other information.

Creating email custom audience

If you happen to host your email list with MailChimp, you can can connect Facebook directly to your email list instead of uploading or copy and pasting.

Once uploaded, Facebook will try and match the customer data up with real Facebook users. If you have at least 20 people in an audience, you’ll be able to start advertising to it.

Finally, remember to update your email custom audiences from time to time. Facebook does not do this automatically.

Important Notes

There are a couple important details about Facebook Custom Audiences to keep in mind.

  1. Each ad account only gets one pixel. This means that if you run multiple websites, you’ll be using the same pixel for all your websites. Keep this in mind when creating and naming your website custom audiences.
  2. In order to protect the privacy of Facebook users, you can only advertise to an audience of 20 or more people. If your website isn’t getting much traffic yet, you may need to use longer time frames until it grows.
  3. You won’t be able to pull all of your website traffic or customer data into a Custom Audience. Not everyone who visits your website will be logged into Facebook. Similarly, people on your email list may use a different address for their Facebook account.

This article was written by Casandra Campbell

How To Use Instagram To Direct Your First Customers To Your Webstore

instagram image

If you want to use Instagram to attract customers then you know that you have come to the right place. Here you can find out everything you need to know about the site and how you can use it to achieve all of the results you need. Take a look below to find out more.

Hash Tags

The first thing that you need to do is make sure that you use your hash tag to convey your brand. You need to start with a hash tag that reflects your customers and your business, so you can then use it in your posts. When you do this, you know that you can not only start a trend, but to also trigger your customers to think of you whenever that hash tag is used. You can use your hash tag to drive traffic to your site and it could even help you to land your first customer so you know that you won’t have any issues then the time does come for you to get started.

Tag People

The next thing that you need to make sure that you do is tag people. When you want to get people to buy from your company, you need to do everything you can to make sure that they know about you and what you do. The best way for you to do this is to tag them in your posts. You can tag random people, customers who have shown interest in your business in the past or anything else of the sort so this is another reason why Instagram is a great choice for you.

If you want to get started with Instagram then set up an account and start boosting your business today.

To your online success!