How to Develop a YouTube Marketing Strategy

YouTube is the world’s second largest search engine and a cornerstone of video marketing. While the benefits of the platform are clear, getting started with YouTube and creating an effective video marketing strategy is difficult for many businesses.

A powerful YouTube marketing strategy consists of four key components: planning (and more importantly, knowing your goals), quality content, consistency and targeting.

From the Ground Up: Planning Video Content for YouTube

Planning and incorporating video in your editorial calendar is an essential step in awesome YouTube marketing.

Great video marketing takes pre-meditated effort. You have to strategize, and more importantly, set concrete and attainable goals, when publishing content on YouTube. Are you pushing for a higher subscriber rate, or are you more interested in raw visibility? Your desired outcome will affect how you produce, edit and optimize new content for YouTube.

One great tactic we highly recommend is reviewing your business’s top 10 most organically-viewed blog/FAQ topics and producing extended video pieces, interviews and even audio read-throughs of those topics. 

Focus on Content Consistency

When marketing your business with YouTube, or really any other video platform, the most effective strategies involve recurring and predictable content. Users aren’t as likely to subscribe to your channel if you publish content intermittently, every few weeks, than they would be if you uploaded new content each Monday or on the first day of each month.

On YouTube, sheer volume is the name of the game for building your follower base; additional annotation links, proper tagging and SEO power through descriptions are secondary.

Like traditional blogs and podcasts, the best thing you can do to generate an active audience on YouTube is to share content consistently, and then distribute this content across all of your social media channels.

If you’re utilizing video as a form of blog content, for instance, we recommend incorporating all video posts, titles and descriptions in your ongoing content calendar/blogging documents. This helps in both planning future posts and keeping production on your weekly/monthly radar. Even if all you’re publishing is a recorded webinar or podcast video, set those expectations to keep viewers opening your promo emails and, ultimately, returning to your site.

Tailor Content for Subscribers and the Community

Keep your target audience in mind when creating new YouTube content and optimizing playlists on YouTube.

Most folks who will access your YouTube uploads and playlists are doing so natively on YouTube. Merely publishing content on YouTube and throwing it on your website or across social channels doesn’t cut it. The businesses that market most effectively with YouTube are those that modify their channels, annotations and actual video content for their users.

Think about the path new viewers will take to reach your YouTube videos, and ultimately the next steps necessary to drive those viewers to your site.

Here are some quick tips on specializing content for your specific target audience:

  • Unless you’re publishing a webinar or have set expectations for a long-form video, keep your business’s YouTube content under 3 minutes in duration. As a general marketing strategy, video is powerful in its simplicity.
  • Tailor annotations and other end-of-video link options for individual videos, and push viewers along a natural conversion path with your playlists. This is particularly important for series of videos or other project-specific content. On YouTube, how you format the end of your videos and incorporate external/playlist links can make all the difference between a lost viewer and a website conversion.

At the End of the Day…

We’ve said it before, and we’ll say it again: businesses that use YouTube in conjunction with other hosting platforms (native social media uploaders, private hosting options and the like) typically see the biggest return on their video marketing efforts. For most organizations, YouTube’s greatest marketing value is its audience scope, SEO juice and custom channel options.

Any and all video content you produce should also be uploaded on private hosting services and cross-promoted on YouTube for extra traction. Plan accordingly, create channel playlists based on topic, upload at recurring, predictable intervals and reinforce all uploads with adequate descriptions and tags.

The right way to market with YouTube involves much more than just uploading high quality content; it requires that content to be published consistently, refined on a per-video basis and streamlined for viewers.

This article reproduced from


Readers Like to Share These Sportswear

Facebook advertisement can get you the exact audience that are looking for your products. Have you been using facebook ad to promote your products? If not, it’s time to start now!

  • For sportswear, we will target people who like the sports brands such as Nike, Adidas, Reebok, Umbro, Puma, Under Armour, Jordon, ASICS, Mizuno and so on.
  • We will also target people who likes sports such as jogging, gym, swimming, marathon, bodybuilding and so on.
  • We will target people who likes the page of dieting, outdoor activities and slimming etc
  • We will also target people who are interested in the pages of those athlete’s celebrities.

The key is do not mix the different interest group in the same interest column in your ad. You can then define which interest groups give you the most engagement and then focus on those interest groups.

Always use “Engagement” to create your ad because you only pay when someone is interested in your ad.

Make sure you choose the right products to target your audience as well.

Here are some hot selling products you may wish to consider selling.







Click the button below to view all our sports products.

learn more

The feedback for these high quality products are 100% positively.

laceofsports facebook page

FB advert 1

Check out the latest jogger shorts on New arrivals

Promote your store in facebook and start building up fans today!

Keep reading our earlier posts in our blogs for more hot selling items.

Email us at and we will get you started your own online dropship business today.

So What The Heck Is and why Should you care?

banner - english 1 is not just another marketplace that sells products. It is a platform that helps you create your own ownline store complete with products and have the goods dropshipped to your customer in your own brand.

But why do you need your own web store?

The are a few ways to set up your own e-commerce business. Many people are selling on marketplaces such as ebay, amazon, wish, google store and so on. These market places make it easy for you to sell your own products.

However, you would notice that it is getting very competitive on these marketplaces, and you are competing directly with the suppliers from China.

A new way of marketing has emerged since the launch of advertisement by facebook. With your own mega shopping mall set up in just 24 hours, you could start marketing the products on facebook and start making money immediately!

With your own web store, the advertising cost you spent will only drive traffic to your own web store and not someone’s else!

With, you do not have to pay for the inventory until you have a sale. All the goods would be shipped by us on your behalf to your customers. We will ship them in your brand.

Set up your own web store in 24 hours

3 easy steps to get started:

1. Choose a product niche you would like to sell.

2. Select a webstore template based on that product niche.

3. Select a service package and subscription plan.

You could choose to have a niche based web store or a mega shopping mall. If you choose to have a mega shopping mall, your web store would look like this (please visit :

megashoppingclub - small

Market the products on facebook

Once your web store is up, you can start your own facebook campaign. From the 10,000 products on your store, simply select a few that you are interested in selling and start advertising them on facebook.

For example, you are interested in selling sports wear. Simply create a page on facebook for these products, download the product images on your store and post them on your page. Here are some examples the inquiry we manage to get with just 3 weeks of advertisements:

FB advert

FB advert 1

FB advert 2

FB advert 3 is different from other turnkey stores providers and dropshipping companies. These are the diferrences:

1. Your own mega shopping mall is set up in 24 hours, and you are able to uplod your own products to it as well.

2. When you have a sale, you do not have to place a separate order with us. You only have to make the payment.

3. When your customers enquire about the products, you do not have to send separate inquiry to different suppliers;

4. You do not have to update new products or remove out-of-stock products because we will synchronize evverything on your website;

5. We ship the goods with your private labels so that your customers would recognise your brand only;

6. We ship to any country in the world which means you could sell to any country;

things we do and you do

Below are some examples of how much profit you can make on the products:

07 09 16 20 23 24 27 29 31 1 2 3 4 5 6 8 9


See what our customers are saying:testimonial 1

testimonial 2

2000 resellers are using to start up their own online business. What are you waiting for?

logo of stores 919

Sign up now and start your own online business with minimal cost and time.

Email to today and ask for more discounts!

Get your own turnkey site now



How to Build a Killer Instagram Following and Increase Your Sales


With over 2 billion active users worldwide, social media has become a terrific channel for businesses to connect with their customers, build brand awareness, and improve their marketing strategy.

And, if your target audience loves visuals, then you cannot afford to ignore the platform that sees 70 million photo updates everyday…

In particular, businesses belonging to the fashion, travel or food industry have a terrific opportunity to engage with their audience on the app you can download for free -Instagram.

Yet, only 30% of businesses are active on social media have an Instagram account. You might think that low business adoption rate will mean that you’ll face lower competition and see higher social engagement and more free Instagram followers.

I’ve put together 5 tips to help you gain more free followers on Instagram, increase your engagement rate with your target audience and drive sales via better brand awareness.

1. Load up your updates with relevant Hashtags

You might already know the effectiveness of popular hashtags in reaching a targeted audience on Twitter.

instagram - hashtags


But, how important are they on the Instagram website?

I would say they are more important than all other social media accounts and platforms. Popular hashtags are the language in which free Instagram followers speak. A power user can be found loading even up to 30 hashtags in their update – the hashtag limit per post.

hashtags 2

Note: You won’t need to worry about hashtag fatigue on Instagram. Rather, more popular hashtags equates to more likes on your Instagram photos.

So, how do you find relevant and popular hashtags to add to every Instagram photo?

The process is similar to performing keyword research – Record relevant hashtags that your competitors and brand advocates are using in their updates and use this knowledge to gain followers.

You can also scroll through the 100 most popular hashtags compiled by Webstagram here. I’ve included the top 20 in the screenshot below.

Instagram - top hashtags


Adding popular hashtags will expand your post’s reach, but make sure that you use only the ones that are relevant to your products and suit your brand personality.

Otherwise, you’ll only see a short-term increase in your engagement, but your new free Instagram followers won’t convert into additional sales.

Moreover, if you integrate less popular hashtags in your posts, then you’ll appear at the top of the search feeds for them. Scout low-competition Instagram hashtags (much like targeting long-tail keywords in your blog posts).

Insellycom uses a variety of Instagram hashtags in their updates, including popular ones (like #fashion), moderately popular ones (like #fashiondaily) and less popular ones (like #fashiontrend).

hashtags 3


You can also scout for relevant popular hashtags by your product and brand categories and then group them in Evernote. Richard runs an eCommerce business and he uses this technique to efficiently derive more engagement from the free Instagram platform.

hashtags 4

Note: If you have not been using hashtags in your previous posts on instagram, simply revisit your older updates and add relevant hashtags in the comments. Your post will start showing up in the Instagram feed for your added hashtags. You’ll see a bump in your engagement as well as plenty more free Instagram followers rolling in.

Sign up 1

2. Host a photo contest to engage your followers and expand your brand’s reach

Broadly there are 3 kinds of Instagram contests. “Like to win” and “email gated” are less participative. I recommend that you to launch the third type, a hashtag UGC (user-generated content) contest.

Inviting your Instagram community and encouraging them to create visual user generated content will deepen your relationship with them, besides significantly increase your brand visibility and gain more followers in the long run.

Deftones conducted a photo contest that resulted in 20,000 new Instagram followers and 1,300 new Instagram posts tagged #deftones within 3 months. People love adding profile pics as it ups their engagement with their own Instagram community – so give them a reason to do this.

So, how do you launch your first contest?

Pick a goal and define the metrics for evaluation of your contest’s performance. It can read like “increasing my free Instagram follower count by 25%” or “create 300 posts with @YourInstagramHandle”.

You can conveniently collect relevant posts around a theme, by requesting submissions with a contest-specific hashtag. Esprit launched this type of photo and profile pic contest, asking their customers to upload their submissions with #everydayamazing.

everyday amazing

Next, pick a subject that will indulge your audience and create a shareable experience for them. For instance, Franworks restaurants launched the ‘Movember’ Mustache campaign for their Instagram account.

They provided mustache coasters and asked each and every free Instagram follower to share their mustache pic with the restaurant’s tags (#statestache, #joesmos, #castlestache).  They offered trips and restaurant gift cards as prizes, which is a great incentive to increase participation across the Instagram community.


It’s fun to participate in the contest for the Instagram follower and it promotes Franworks in an authentic way.

If you want, you can check out the previous contests launched by your competitors at Iconosquare. Search for popular hashtags like #contest and #photocontest.


Once you’ve finalized the contest details, take ample time to promote it on your social networks. Start with a Facebook event like Buffalo Wings does below.


You can also pitch guest posts, send email announcements and use Facebook Ads to create a buzz, you can even change your Facebook profile pic to the contest ad to garner more interest.

Once the contest ends, you should announce the winners across your social networks like your Facebook page or in a blog post.

3. Express yourself with the fastest growing language in UK history…the EMOJI

This language can help you in humanizing your communications, thereby increasing your email open rates, social network engagement and conversions, and to gain followers. And, it has seen an unprecedented adoption in UK.

Nearly 50% of all captions and comments on Instagram have at least one emoji. So, it’s a no-brainer to integrate them in your updates to express yourself.

So, what are the emojis that free Instagram followers like the most?

Simply Measured, in its analysis of 2500 Instagram posts, found that “love hearts” receive the maximum engagement per post. “Sparkles” and “artist palette” are the next two most engaging emojis on the list.

Here is the graph with analysis of the top 10 emojis vs. the engagement they get. If you want more followers then turn to emojis and other growing social network trends.

emoji stats

While these emojis should be in your Instagram vocabulary, you should first understand how your audience communicates with them. Even different colored hearts have different meanings.

emoji profiles

If you’re a newbie to emoticons, HubSpot’s Emoji Guide is a good place to start so you can implement them in your Instagram business without standing out for the wrong reasons.

Sign up 1

Once you’re familiar, here are 3 tips to extract maximum value from emojis and increase your free Instagram follower numbers.

  1. Use emoticons in 3 locations on your Instagram account, for getting a massive boost in your engagement.

hashtag - 3 locations

Note: On April 27, 2015 Instagram began allowing its users to hashtag emojis. This means that you can now search for emoticons on the explore page and tap them in your photo captions.

2.  Using emoji in your messages and even your Instagram bio will help you express yourself without many words. You can leverage this universal language to connect deeper with your fans. Here are the top 10 emoji:

top 10 emoji

3. You can always post a normal comment or caption to appreciate cute pictures and profile pics – “A really cute baby”.

But, if you want to grab attention, entertain your audience and keep them coming back for more, then you’ll need to get creative. And, emojis are a terrific visual way of doing that.

You can follow the lead of ps.ny, in Sue’s post below. Her comment reads “How ador:)ble and aw:)some!!!”

emoji sample

Similarly, ArnoldGrape used emoji creatively, in a comment on the crushsocial post below. Instead of the vanilla “awesome”, his comment reads “keep [emoji]’n in the [emoji] [emoji]”.

4. Use the right filters and post high-quality content regularly

As per research done at Georgia Tech and Yahoo Labs, filtered photos are 21% more likely to get viewed and 45% more likely to get comments.

filter 1

So, which filters work the best?

Track Maven found that using “no filter” and “Inkwell” in your photos will drive the most interaction.



While the above filters are good starting points for experimentation, your audience might have a different favorite filter. You need to dig into your own account’s performance, using a tool like Iconosquare.

Once you get your own graphs correlating engagement with filters, you’ll be able to judge your audience preferences.  If you are just starting out with Instagram and don’t have a large following, study your competitors to see what’s working for them.

Note:  Do you know that Instagram also allows users to post up to 15 seconds of video content? But, as per April 2015 research by Locowise, only 10.81% of Instagram posts are in video format.  Yet, they get 17.51% of all comments.

This is an untapped opportunity for you to increase engagement by using your Instagram account well. Get started with Instagram video here.

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5. Shell out some dollars on Instagram celebrities for getting sponsored placements

There are two strategies for doing this.

  1. You pay them upwards of $20 per sponsored post (cost is dependent on the influencer’s size of following). Look at how Maxim model Ashley Sky promotes Your Tea in the post below and it gets incredible engagement from her followers.celebrities 1
  2. The more natural (non-salesy) way is sending your product to the user and asking them to review it. Remember authenticity helps in increasing engagement and is more likely to render a positive result when it comes to your follow and unfollow numbers.

Men’s fashion startup, Bachelr paid $50 per image to tastefully promote their products through large men’s fashion Instagram accounts.

The result?

A flood of traffic that crashed their servers.

traffic increase

So, how do you find Instagram celebrities with a massive following?

Take out your list of popular industry hashtags (that you created in strategy 1) and search for them in Webstagram. You’ll find the top Instagram users that feature these keywords.

This strategy is not dependent on a big budget.  You can look lower on the celebrity list and find the ones that might have a smaller following, but are still within your budget to help you gain followers.

Sign up 1

This article was first published on


Facebook Marketing Tips For 2017 – What You Must Know

facebook marketing tips

  1. Get Comfortable With Shooting Video

Video on Facebook accounts for just 0.9% of all posts. Here’s the crazy thing about that: these same 0.9% of posts account for 7.15% of all reach on the network. And that number is growing.

Video posts are dominating social media, with Facebook emerging as YouTube’s largest contender for video uploads. If you haven’t started marketing with video on Facebook, now’s the time to begin.

We’re seeing huge reach in industries across the board. You don’t need to be a professional videographer to capitalize on this either – all you need is a smart phone, some good lighting, and maybe a few goodies from Amazon. Here’s a step by step guide to shooting pro quality video on your mobile phone.

  1. Set Up Saved Audiences

Saved Audiences can be extremely useful – especially if you want to target a specific market.

Within Facebook’s Business Manager, you can create custom audiences based on set parameters. This enables you to advertise to specific groups of people, making sure that your niche content meets the right demographic.

For example, we recently wrote an article that was specific to mortgage lenders – not, by any means, the bulk of our Facebook fans. By creating a Saved Audience, we were able to target a group of mortgage lenders within the USA who were also interested in marketing with our niche piece of content. This drew the right audience to our content, drumming up business for our company and eyeballs on our brand.

Test it out for yourself – it’s 100% free to set up, so you can see how large your audience is before you start paying for advertisements.

  1. Try Your Hand at Retargeting

If you own a business and you have a website, you absolutely must start a retargeting campaign – it’s one of the most profitable forms of advertising online.

In a nutshell, retargeting enables you to advertise to people who’ve already visited your website. All you have to do is install Facebook’s tracking pixel on your website, and wait for visitors to roll in.

  1. Add Captioning to Your Videos

Facebook recently announced that they’re expanding access to their automated video captioning tool to all users, but we’re slightly skeptical of this option.

YouTube has similar software, and to be honest, it’s pretty bad.

And here’s the thing: your captioning matters. 90% of viewers on Facebook watch videos without sound, meaning that your captions are going to be read by a majority of your viewers. Either add the captions yourself or do what we do: hire someone on Fiverr to do it for you. For about five bucks you’ll get an accurate SRT file that you can upload to Facebook in a couple of clicks.

  1. Add a Call To Action on Your Page

Facebook added this functionality and every page owner should take advantage.

On your Facebook Business Page, you can add a call to action that sits in the bottom right-hand corner of your cover photo. These buttons make it easy for your fans to get in touch with your business – don’t miss out on some extra site traffic.

  1. Upload Your Email List

If you have a large e-mail list, you need to upload it to Facebook. Once it’s finished loading, you’ll be able to advertise to every single e-mail that’s associated with a Facebook account.

Similar to retargeting, this practice is great because it enables you to utilize multiple touch points with your potential customers. Take advantage of their past interest in your brand, and try running a Like or engagement campaign to encourage them to interact with you on social media.

The more ways you can reach your audience, the better.

  1. Be Responsive To Messages

There’s more and more evidence indicating that Facebook is calculating response time into their algorithm, so be sure to respond to messages. Your response time will also be live on your page, so fans will be able to see how quickly you interact with them.

When I gave my Social Media Predictions for 2017, one of the main points of focus was on the adoption of Messenger for business. At Cave, we’re seeing B2C interaction moving towards social messaging in great numbers this year, so be sure to buck the trend and respond as quickly as possible.

  1. Embed Your Facebook Content

If you see a good fit to sneak your Facebook content into a blog post (or anywhere else online), I highly recommend you take advantage of the opportunity.

Mixing together different forms of content is a great way to create more touch points with your potential customers.

Facebook also makes it easy to embed content – just click in the upper right-hand corner of your post, copy, and paste (you can see a real world example of this tip in point nine below)

  1. Shoot Live Video

Video production is going to be a major theme for social media in 2017, and live video, in particular, is going to grow greatly.

Don’t get us wrong – you need to be able to master staged video first, but once you get the hang of it, stepping in front of the camera and shooting live has a ton of advantages.

The most important reason to test out live video is the increased reach. Live videos get a boost in Facebook’s algorithm, giving you a push into more and more people’s feeds.

Here’s a video we shot on Facebook Live, going over a few tips for using the live feature.

  1. Have Fun

I say this every year, and 2017 will be no exception.

You need to be social on social media. It’s not a soap box, it was built so that individuals around the world could connect with one another.

If you want to increase your reach, commit to being personal – talk about what your know and your experiences, and have some fun with it. There’s a reason we drink beers at the beginning of every episode of In The Cave – we enjoy it. If we’re having fun, there’s a better chance our viewers will be having fun too.

Hopefully this gave you some ideas about how to use Facebook to market your brand online in 2017.

This article originally appeared on Cave Social. 


The Facebook logo is pictured at the Facebook headquarters in Menlo Park, California, in this January 29, 2013 file photo. Facebook Inc advertising business grew at its fastest clip since before the company's May initial public offering, helping the company's revenue expand 40 percent to $1.585 billion. REUTERS/Robert Galbraith/Files (UNITED STATES - Tags: BUSINESS LOGO)

  1. Stay short or make it long. Medium-size posts don’t work.
  2. Publish regularly. Four to seven posts a week will be good, but make sure they have a sufficient quality. An idea could be to fix certain days for certain types of posts, such as “article of the week“ on Friday, or “What I’ve learned about XY” on Sunday and “Did you know?” on Wednesday.
  3. Publish at the best time for your customers: Probably between 18 and 20.
  4. Address all of your target groups but not necessarily at the same time: Sometimes it is beneficial to target posts to a sub-group. That will engage them more. However, make sure to find a mix and not neglect other sub-groups.
  5. Pick a topic that people already talk about. Users interact more to posts that concern something on their agenda. For example if there is something relevant to your group in the news then write a quick comment.
  6. Be relevant: The vast majority of your posts should suit your target groups. Rarely however, you might also chose a different subject to achieve greater interactions (cute cat effect).
  7. Be visual: Pictures, photo albums and videos attract much more interaction than texts. Make sure that these pictures are not too detailed as otherwise users will not understand your message immediately when they see your picture in their newsfeed. For example portrait pictures are easier to grab attention than group pictures and high-contrast graphics work well too.
  8. Interact with your audience: A “like”is good, a comment better and the best are shares. The more interaction a post receives the more people will see it on their news feed. Engaging posts are those with questions, strong statements or for example fill-the-gap-posts such as “No doubt, the winner of today’s debate is __________.”
    If a user comments then engage her or him! Answer the question, or give the comment a like. An honor for fans: share what they have posted on your wall and mention their name. You can also mention other Facebook pages that you’ve like by putting a @ in front of their name (a link will appear).
  9. Tell your fans early on the post what you want: Are they supposed to “like”, to share or to comment? This call should be integrated in the first 90 characters of the post.
  10. Be consistent: Keep to your strategy as good as possible. If you want to try something new think about twice. provides facebook ad assistance to help you succeed in your online business. You sell, we ship!

How To Use Instagram To Direct Your First Customers To Your Webstore

instagram image

If you want to use Instagram to attract customers then you know that you have come to the right place. Here you can find out everything you need to know about the site and how you can use it to achieve all of the results you need. Take a look below to find out more.

Hash Tags

The first thing that you need to do is make sure that you use your hash tag to convey your brand. You need to start with a hash tag that reflects your customers and your business, so you can then use it in your posts. When you do this, you know that you can not only start a trend, but to also trigger your customers to think of you whenever that hash tag is used. You can use your hash tag to drive traffic to your site and it could even help you to land your first customer so you know that you won’t have any issues then the time does come for you to get started.

Tag People

The next thing that you need to make sure that you do is tag people. When you want to get people to buy from your company, you need to do everything you can to make sure that they know about you and what you do. The best way for you to do this is to tag them in your posts. You can tag random people, customers who have shown interest in your business in the past or anything else of the sort so this is another reason why Instagram is a great choice for you.

If you want to get started with Instagram then set up an account and start boosting your business today.

To your online success!

How To Win Customer Trust Online

If you need to win your customer’s trust online then you are not alone. There are tons of businesses out there who want their customers to know that they can trust them, but this is easier said than done.



One way for you to show your customers that you care about them, and one way for you to show them that you do think about them would be for you to give out free items. This shows that you are willing to make the effort and it also shows that you care deeply about them. This can be in any format, whether it is via a competition, to the 100th customer or anything else of the sort. On top of this, this remains to be a great way for you to advertise and you would be surprised at how far you can get with this when you just make that little bit of an effort.

Help and Support

If you want to win trust through other ways then one way for you to do this would be for you to give them help and support through your social media pages. This is shown to all of your other customer and when you do this you know that you can not only count on them to see the support you can offer, because you can also show them that you are willing to take the time to answer any questions that they may have along the way as well so you know that you won’t have any issues at all there.


If you want to win your customer’s trust then a great way for you to do this would be for you to use the above points to the best of your ability. You’d be surprised at how helpful this can be to your business.

To your dropship success!

How to Find Influencers on Twitter

Author: |

twitter influencersWho are the key influencers in your industry on Twitter that you need to connect with?

Networking with people who have a large audience, and whose audience pays attention to what they have to say, is very useful for you, when their audience is your potential audience!

But before you go off and build these relationships, you need to put in a bit of work upfront to identify who these influencers are.  Of course, we have some tools that will help!

The idea for this post came from my friend Ramon De Leon


1. Twtrland

Twtrland is a powerful tool for analyzing Twitter accounts (and other social networks are now supported).  It divides people into over 40,000 categories so you can really distil down and find the right people in the right categories.

You start off by searching for influencers based on category, and then you specify the country (this is optional).


Search based on skill and country


You are then presented with a list of search results.  You can see on the right-hand side that they are rated by amplification, reach and relevance. You can sort the results based on these ratings.


twtrland influencers

This is your core list but now you can start filtering the list further


Here’s what you can do with this list:

a) You see there are some additional filters on the left-hand side.  The filtering is really powerful: for example, I could say that I’m only interested in entrepreneurs who are involved in social media and live in Nova Scotia in Canada.

b) Add these to a list – You can create your own private list so you keep track of these influencers once you’ve found the right people.  You can even export this list to an excel file.

c) View a a full profile of each member on the list, including stats on their activity/engagement and details of their top posts.

Twtrland has a very extensive database with some great filtering options.  Well worth exploring.


2. Little Bird

I recently tested out Little Bird and was impressed by the results it achieved.  It identifies influencers by seeing how many other influencers are connected with them.

It makes sense that, if you’re influential, other people who are influential will follow and engage with you.  Littlebird works out a score called an ‘Insider score’ and displays people based on this.

The higher the insider score within your category, the more influential you are considered to be in that category.

LittleBird Insider Score

Find the insiders!


Other features of Little Bird:

  • Popular content – When you identify an influencer list, you can see the most popular content they share.  This is probably going to be great content for you to share out also.
  • Discover people to connect to – You’ll find out, based on your influencer list, who you are not following that you should be.  So it’s a good way of identifying new, relevant people to connect with.
  • Blogs – You can browse through the latest blog posts by the influencers.
  • Country filters – You can filter your influencers by country if there’s a specific country you want to target.
  • Export reports – You can export the reports you produce (this depends on your subscription level).

3. FollowerWonk

FollowerWonk is owned by the guys at Moz who have a range of tools available for social media and SEO.  One way of finding a group of people is by creating a filter.  Within the filter you can set the topic, location, follower count, following count etc.


followerwonk filters

Apply a range of filters to get the best results


Here’s an example of the results available with the free subscription; more information is available with the paid subscription.


followerwonk list

View a filtered list that is sortable


Other features of Followerwonk:

Compare users –  You can compare up to 3 users to find out who their common followers are.  This is a great way of finding relevant people to follow.  Pick out 3 of your influencers and find the people followed by all 3 of them.

Analyze followers – Analyze the followers of any particular Twitter account. Find out their gender, location, follower count, social authority etc.

Track followers – Show changes in followers over the last 60 days for any particular account.

Sort followers –  Sort your followers by social authority, how old the account is, the number of followers and people they are following, or the number of tweets.

4.  Twitonomy

Twitonomy provides very detailed profile information on Twitter followers.  If you find an influencer and want a very detailed profile analysis, this is a very useful tool.

One really useful way of finding influencers is to identify the people who a key influencer talks to on a regular basis.  The following shows an example of who a user is retweeting the most and who they are replying to the most.



This is who the person is interacting with the most


When someone becomes influential, they cannot possibly reply or interact with everyone.  Imagine following 100,000 people and trying to keep up!

So what they typically do is create a filtered list with people that they do want to make sure to interact with.  Because of this, these are the people they tend to interact with the most.  They share their content, reply to their tweets and thank them for sharing their content.

So, finding out who they are talking to regularly is a good source of influencers.  These may be high-profile influencers, but it may also be people who are not yet that high profile, but are being watched by the influencers!  These are the up-and-coming influencers and/or people who have access to the influencers, so it’s worth connecting with them yourself, too.

5. SocialBro

SocialBro provides very good filters based on searches you perform on Twitter.  You can search profiles based on the keywords in people’s bio and location, and then sort this list based on a variety of categories.

The influence filter is based on an influence-scoring mechanism called ‘Kred’, where people are rated out of 1,000.  This is not a perfect rating system (neither are similar systems like Klout, Peer Index etc.) but this, together with other filters applied, can help find some great people worth connecting with.



There are really good, comprehensive filters available through Socialbro


For example, you could show people who have a Kred score of above 800, who appear in over 1,000 lists, and who have 5 times more followers than the number they are following.


Influence marketing is all about identifying who has influence within your industry or niche and marketing directly to them.

Think about it like this: there are influencers within most niches or industries on the web and they have an existing audience, so the ultimate aim of using these tools is that you will be able to tap into that audience and use it to market your products or services.

The tools help find influencers.  They are not the 100% solution but they are a good starting point.

What’s next?

Think about how you can be more strategic with the people you connect with on Twitter.  Have you spent time figuring out who the influencers are within your industry?

Based on this post, why don’t you start building that list?  Use a tool such as Hootsuite to create a separate column with all the influencers you are targeting, so you can start tracking them.

This article was first published on 

What kind of value does turnkey solution really offer?

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The built-in affiliate program on the turnkey store is designed to help our members getting more sales by leveraging on social media as well as other channels.

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            Posted by Editor