1. We provide thousands of products which are ready to be dropshipped to your customers You could select any product types that you would like to sell on your website. You decide what price you want to sell and you only make payment to us for the product as and when you have an order. No additional handling fee will be charged and what you need to do is to market your website.
2. E-Commerce Storefront / Shopping Cart Software We are not only a group of technical people but also e-commerce expert with many years of online marketing experiences. We know how to build successful web-stores and convert visitors into customers.We offer a full e-commerce website that is crucial in brand building. It has the capabilities of capturing email list and provide wonder shopping experience for shoppers. The flexibility of changing banners whenever you like and switching between free shipping” and “paid shipping” mode enable you to target your audience better. In the new upgraded version of our turnkey stores, we have about 50 new features and enhancements added. You are also able to choose a number of pre-built templates and setup your site on the fly.
3. Product and Image data update automated Our system processes product datafeeds and downloads images from our, and updates your webstore automatically and constantly. With this service, you don’t need to worry about how to update product, download image. We would build the entire website and load them with amazing products for you at your choice. We would add new products constantly to your website. Just sit back and focus on your online marketing and customer service.
4. Customize the look of your storefront In addition to a number of standard storefront templates you can choose from, we can also make specified layouts for you. Just let us know what kind of layout you prefer, and we can make it.
5. Affordable prices for products We keep all the inventory and offer them at factory prices. You could be assured that you could sell them with handsome profit, if you are doing it right.
6. Inventory Management and ShippingWe would update the inventory and handle the shipping for you. You do not need to worry about managing the inventory, updating new stocks, packaging and shipping. We do everything for you.
7. Not just a website but more like an e-commerce mall As we are offering multiple product types for you to sell, your website could carry multiple product types from different industries at the same time. This provides more product opportunities to your customers and increase chances of the sale.
8. Affiliate Program
The built-in affiliate program on the turnkey store is designed to help our members getting more sales by leveraging on social media as well as other channels.
9. Private Labelling Service
We ship your order with your private labels. Your customers would not know about us.
I met this man, who was in his late 50s, accidentally while visiting San Francisco. It turned out that he is a super experienced ecommerce professional who owns now 19 online stores across the US and 6 stores in the UK.
We agreed on taking a pizza at his favorite restaurant at Stockton Street and discussing e-commerce.
Unfortunately, his only wish was that he would remain nameless for any articles. I accepted this condition. However, what he taught me changed everything and it was worth it. Visualize everything below in quotes from my Evernote:
Listen to your customers
Young merchants like you often ask me about the key ingredients to grow a successful ecommerce business. And while I can go deep into the details, my answer is simple but powerful:
You can always work on your conversion rate from a website funnel improvement perspective, invest in customer acquisition, expand abroad, etc.
But the first key thing you must ask yourself is: from a customer point of view, what’s blocking me from doubling my business in the next 30 days? How could each customer spend more? How do I retain customers? What could lead customer who don’t buy to buy?
And the only way to answer these questions is direct customer listening.
To better understand how to proceed, ask your customers for feedback, read their emails and complaints, and listen to their calls with support. I bet you’ll learn a lot by listening to why they don’t purchase, and where your service or products can and should be improved. Spending a full day digging into all this will be one of the smartest moves to make.
When I was starting my first two online stores, I was spending a full day every week listening to our customers. I couldn’t even imagine that they interact with our store so differently and have different needs than we imagined. That gave us perspective on improving our business.
I was doing it for a first 2 years and developed two sustainable and predictable ecommerce stores with a monthly traffic of about 320k and a monthly turnover of about $520k. Moreover, customer retention was and still is outstanding.
Right now, when I own 25 ecommerce businesses, each has a general manager who still spends a full day on “Customer Listening” (yes we call it like that) every week and send me brief one-page reports with insights. I keep myself up to date with the latest customer trends, needs and customers’ behavior, which helps me to make important strategic decisions for all of my businesses.
Don’t be stupid. It takes time.
Don’t think that I made no mistakes. Although now I own 25 ecommerce businesses, 4 failed in the last 10 years, and I feel that one of those 25 will go bankrupt in the next 6 months. And failure is a normal thing in business, as long as you learn from it and don’t repeat the same mistakes.
Don’t be stupid and never expect to go viral. Out of thousands of attempts, only a few succeed like Dollar Shave Club video which usually inspires all of you.
We tried it often with the help of super creative and experienced marketers and press; we even hit 1 million views on Youtube with one of our “viral” videos, but the ROI was negative. We spent much time and money on it and it gave just a one-time effect. Sustainable and predictable user acquisition channels are the key, not some stupid growth hacks.
Create a story around your brand
You’ll never win against Amazon if you try to compete with it. Instead of competing with Amazon, I always create a story around one theme of products with no more than 5 product categories.
When you have a story and position all of your stores to your target audience like that, you can raise your prices and retain customers much more easily.
Customers are more likely to buy from a “small” store that gives advice, a personal touch, personal offers and makes sure your product is carefully selected and dispatched even if it costs more than at giants like Amazon.
Moreover, when you open new product categories and create a new store, you are getting multiple revenue streams, which diversifies risk and makes you more wealthy in time.
By the way, weparty and have fun often. And there are 2 benefits of partying often:
1. The staff is happier, more loyal and simply having fun and enjoying the life.
2. We make many pictures and work with social media and show our community we care about our products, that we know well our product category, and we personally use our products.
I just didn’t mention that our parties are themed by every product category.
E.g. one of my stores are selling camping and traveling equipment, so every quarter, we are taking an adventurous trip in the mountains, a picnic on the beach or camping somewhere in the forests. After the event, we post a couple of blog posts and share the pictures every month. That gives us incredible storytelling and keeps warm relationships with our customers and social media followers.
In order for a website to be successful, it needs to have quality content. First and foremost, people want to be moved, entertained, or even sold on a quality product. While flashy pictures and an attractive background may help, they are only secondary means to the end. Even with upgrades in design, content continues to reign as king due to its importance in providing readers with the information they need.
The most sought after content is that which provides something new and easily digestible to its audience. While interesting content sells, it still needs to be understandable to a large enough audience in order to produce profits. It also helps to have wit and humor sprinkled throughout in order to remain relatable and entertaining. Some examples of profitable content are entertainment, reviews, and commentary on current events. If possible, try to make lists to help your content sell. Top 10 lists are very popular and will allow your readers to easily skim through the content.
Design is queen
With content as king, design is able to reign as a nice secondary queen. Make no mistake, the king and queen need to be together in order to rule the kingdom. With your webpage as the kingdom, content and design should blend beautifully together into a nice and elegant union. The content may be the most important aspect, but the design helps to enhance your page in all of the right ways.
It is important to take note of user experience (UX) in order to enhance the navigation of your site. While the trends in responsive design are worth taking note of, site functionality is the key to keeping your readers engaged. Your site should be easy to navigate and without avant-garde frills; if they can’t find their way around, they won’t stick around. Keep your site-map and links simple to help guide your users through your webpage.
Your design may be minimalist in order to allow viewers to focus solely on your content. You may utilize colors, artwork, and other post-modern designs in the hopes of creating a unique and memorable experience. As long as the design matches and does not overshadow the content, you will have a nice symmetry that attracts and keeps users.
Meet the new prince
You’ve met the established king and queen, and now it’s time to meet the new prince: marketing. Marketing is the third and important part of establishing your website for long term success. Without marketing, people will never be exposed to the website you’ve created. While you may get a few people stumbling upon your site, you will fail to get the views your business needs to thrive in today’s virtual economy.
Bad content + good design + good marketing =…
If you have a beautifully designed webpage with a strong marketing campaign around it, then you are sure to get an initial rush of hits. People will hear of your site, and then will stay for a short amount of time due to aesthetics. However, they will most likely not stick around due to a lack of quality content. Over time, poor content will fail to keep them excited about your website. No matter how flashy and grand your graphics are, your content is what will keep people begging for more.
Good content + bad design + good marketing =…
While it is crucial that you have strong content to emotionally affect your audience, it is still not the only ingredient necessary in making a hit website. You can have amazing content combined with exceptional marketing and still have be missing an important piece of the puzzle. While content is still king, you will need a well designed website in order to enhance the content.
A website needs to have a design that enhances the content in the best ways possible. If a design is lackluster, cheap, or mismatched with the content, then audiences may lose trust in the author or owner of the site. The design needs to show people that the website is reputable, well maintained, and that the owner cares enough to keep it interesting. Failing this, visitors will not be able to entirely connect with the website no matter how enticing the content may be.
Bad content + bad design + good marketing =…
If you have bad content and distasteful design, then it doesn’t matter how hard your marketing team works. Sure, it may get a few hits or an initial rush of curious visitors, but it won’t get you subscribers or a following. One of the keys to successful internet businesses is maintaining a trust and kinship with your audience. In order to do this, you need to have the king and queen fully functional before the prince makes his move.
Examples of the holy trinity in action
You don’t have to look far to see cases where the holy trinity has helped a site to make profits and grow a following. As one example, look at the comedy website www.cracked.com. While this website is known and visited primarily due to its comedic and controversial content, it has utilized design and marketing in order to be one of the best in its class.
Cracked has been focusing on its content from day one, yet it has been able to upgrade its design and marketing in order to stay ahead and keep its readership growing. In terms of content, Cracked makes sure only to publish articles by writers that they have chosen according to their standards. While readers may not enjoy every article they stumble upon, they are likely to find something in their niche to keep them coming back.
With design, Cracked has generally utilized a modest theme in order to enhance the content on the website. With a white background and a magazine-style layout, Cracked is able to stay distinct without ever being overbearing. In response to reader feedback, the website upgraded to a more secured format to enhance the comments feature. This is an example of a website listening to its audience and upgrading accordingly.
As for marketing, Cracked features links for social network sites at the left side of every article. This allows users to instantly spread their favorite articles on popular websites like Facebook, Twitter, and Reddit. This is free marketing for Cracked, and it allows them to be seen and read by thousands without any extra effort on their part. All they need is an entertaining and memorable article, and then their fans take care of the rest.
How to market your content without spamming
As we’ve seen with the Cracked example, it is important to let your content do the marketing for you. It is ideal if you let the ideas spread organically through sharing, linking, and reposting. While this is the most ideal form of marketing, it is not always possible for newer websites.
In order to get your content seen, you should initially market it to the applicable target group. You will need a base following in order to spread organically, and you must first focus on building that group. You can do this by paying for ads on related websites, or you can use SEO techniques in order to utilize Google search results.
You can also use more modern approaches to advertising. Instead of waiting for a following to share your stories, you can do it yourself on sites like Reddit or Facebook. If you can create a discussion around a topic on your site, then you will have curious readers exposed to the rest of your site as well.
By understanding what makes a webpage advance, it is now time to unite your king and queen with their new prince. Make sure to keep each aspect of your website up to its fullest potential in order to see results. With strong marketing techniques and a fulfilling design, you will be able to ensure the success of your original content.
How to gauge your site’s success
By following Google analytics, you can map the current traffic stats of your site. If there are ever long periods of dipped traffic, then you may want to increase your marketing efforts. It is ideal if your traffic grows steadily over time. You can also gauge how long the average visitor spends on your site. If most visitors explore your site and read numerous articles, you will have a greater chance of building a strong base.
Finally, you can gauge the content of your site by tracking the comments and resharing rate. If there is a comment section on your site, then check to ensure that the feedback is positive. If there is a discussion forum, then check to ensure that the discussion is civil, productive, and inviting. As for the re-sharing rate, you should see how many visitors are coming through second-party sites like Facebook. If your visitors are sharing your site with their friends, then you can enjoy the thrill of free marketing!
FINAL FOOD FOR THOUGHT
It is important to look objectively at your work to see its strengths and weaknesses. Does your website have a synergy of king, queen, and prince? Which of these three aspects do you find to be most important in achieving success? Try and think of examples where all three meet in an exceptional way. You can also think of ways where a site has lacked either design, content, or strong marketing and was still successful.
By keeping these three techniques in mind, you will be able to see internet marketing in a whole new way. Utilize these new techniques in order to get your website seen today!
Today’s e-commerce business owner has more options than ever when it comes to where (and how) to sell goods online. You can open a standalone ecommerce site using a number of ecommerce platforms (shopping carts), such as the turnkey store provided by Turnkeymaster.com, or you can set up shop on one of the many established online marketplaces, namely eBay, Amazon or Etsy.
So which option is best for your ecommerce business? Dozens of ecommerce business owners who were interviewed by us share a list of the major advantages and disadvantages of selling via Amazon, eBay, Etsy versus selling on their own ecommerce site. Almost everyone interviewed by us had a standalone ecommerce site in addition to a presence on one or more of the marketplaces mentioned. At the end of the interview, we found why it can make sense (as well as dollars) to have a presence on both.
Selling on Amazon
Advantages of selling on Amazon
Huge customer base
Amazon is one of the largest online retailers with 244 million active members and their users are shopping;
Credibility and trust
New customers may be more comfortable purchasing from Amazon than purchasing from a website they’re unfamiliar with, as Amazon is a known and trusted company. In short, customers do not have to worry that they would be cheated from buying on Amazon.
Excellent back-end infrastructure and support, including tax collection and shipping
Amazon has a great back-end infrastructure to support selling. This means everything from inventory tracking to tax collection (this can be a huge pain, particularly for states like California where taxes need to be calculated down to the zip code) to credit card processing is possible with Amazon’s platform. It’s all there for you. No need to figure out how to do all the setup yourself.
In addition, The Amazon’s FBA (Fulfillment by Amazon) service lets sellers ship their inventory to Amazon’s warehouse, Amazon then handles sales of the sellers’ product, the fulfillment, returns and customer service issues with a fee.
Amazon’s built-in algorithm for recommended purchases help drive traffic to your store. Someone may visit Amazon to buy a product that you don’t even sell, and your product may come up in a recommended purchase. Similarly, Amazon affiliates will link customers to your product through blog posts, Facebook posts and Twitter, which provides products and information for girls experiencing their first period. This relieves sellers from the headache of maintaining an affiliate program.
Disadvantages of selling on Amazon
On Amazon, fees start at a minimum of one dollar and go up to as high as 25% of the item’s price, said an interviewee. And “if you decide to do Fulfillment by Amazon, where Amazon warehouses and fulfills your product, you pay a listing fee plus typically a few dollars in fulfillment fees depending on the item.”
“I calculated our current total cost per transaction just last week through our FBA business and after adding up the seller fees, warehousing fees and other transactional costs, we pay on average 26 percent for every dollar of revenue we get from that sales channel vs. around 8 to 10 percent on average for Sewelldirect customers,” says Cameron Postelwait, marketing director of Sewelldirect, which sells connectivity solutions.
You’re a commodity
On Amazon, “you’re mostly a commodity and subject to someone undercutting your price,” says Mike Kawula, who has sold on Amazon and eBay as well as his own site and is now a business consultant. “You’re [also] competing with Amazon directly if they decide to sell your product,” which can hurt your sales.
No control over branding
Another disadvantage to selling on Amazon vs. your own site: “There aren’t many branding options on Amazon,” says von Bernuth. “The only thing you have control of is your products’ photos and text description. Everything else is Amazon branded.” “Customers rarely see who the end vendor is when shopping through Amazon,” adds Andrew Van Noy, CEO, Warp9, a provider of Magento mobile commerce services for midsize online sellers. “This disconnects you from the customer, and therefore does not strengthen your brand.”
No email from customers
You can’t capture buyers’ email address or remarket to them. “Amazon does not let you capture a buyer’s email,” says von Bernuth. “On your own site you can set up an email newsletter and encourage customers to sign up for it.” Lack of customer loyalty. “Customers are loyal to Amazon and not your brand,” says Van Noy. So “you lose the repeat business or the ability to up sell/cross sell.”
Competing on prices
“Sellers often find that they are competing on a very thin margin when selling on Amazon.” Says Vicky Weatherford, the owner of a fashion jewelry store. “Customers see prices as the most important factor when they come to a buying decision. They would often compare prices from all your competitors and buy from the one that offers the lowest price.” She adds on.
Customers may be easily directed to your competitor’s store on Amazon
There are plenty of “traps” in Amazon whereby a visitor may be easily diverted from one store to another. The purpose of Amazon is to satisfy the buying need of the customer by getting he/she other options on the products made available by other stores, if he/she is not interested in the products on any one of the stores. By doing this, the customer would not
Selling on eBay
Advantages of selling on eBay
Ease of use
EBay’s easy-to-use selling, listing and inventory tools make it easy to sell your products on the site — and do it quickly.
Immediate access to millions of potential customers
On eBay, which has over 149 million active buyers located around the world, you have “built-in traffic and customers — [and often get] above average conversion rates,” says James Applegath, who sells on both eBay and his own site, Defunkd, a vintage t-shirt collective.
Global reach. “As a global seller, we appreciate how [easy it is to] set up [shop] on global eBay sites and reach international markets,” says Jimmy Vosika , founder & CEO, ShopJimmy.com, which sells TV parts and lamps, TV stands, tech tools and electronics accessories.
Disadvantages of selling on eBay
Fees can add up
Fees on eBay can vary, depending on what you sell and how you sell it. That said, sellers typically pay 10 percent of the sale price, with a maximum fee of $250 — though advanced listing upgrade fees add more to the cost.
You may not get paid”‘Joy’ bidders, aka nonpaying bidders/buyers, are a huge problem as many listing formats don’t require a payment to make a purchase,” says Applegath.
Favors buyers over sellers”Over the years, eBay has made it increasingly difficult for sellers by tipping the scales of empowerment heavily in favor of buyers,” he adds, citing eBay’s new 180-day return policy and buyers’ ability to leave negative feedback, even if the seller is not at fault.
Selling on thin margin
Similar to other C2C market places, the competition on ebay is extremely intense and sellers have to cut profit margin in order to stay in competition.
Selling on Etsy
Advantages of selling on Etsy
Large, targeted customer base
Etsy has over 40 million active members, who are specifically looking for hand-crafted, artisinal or vintage items, and sold over $1.35 billion in merchandise in 2013.
Easy to set up shop
“Etsy makes it easy to list and advertise,” says Phallin Jennings, the owner of Four Sisters Farm Soap, which also has a standalone ecommerce site.
“A seller can quickly set up a storefront, payment options and generate shipping labels without any HTML or CSS stylesheet knowledge,” explains Jennifer Colgan, owner, Jessie Girl Jewelry.
Powerful, supportive community
“Etsy has forums and teams that create a sense of family amongst sellers,” says Jennings. “This brings in multiple sales as well, as Etsy sellers love to support one another.”
Disadvantages of selling on Etsy
“There are listing fees and final sale fees on Etsy as well as the PayPal processing fee,” which can really add up if you list lots of items, says Nidhi Chanani, owner, Everyday Love Art, which has both a standalone site and a presence on Etsy.
Little or no ability to customize or personalize your shop
“There is a limit to how much personalization a customer can do through an Etsy listing,” says Colgan. Whereas on “my own website, I can make the experience much better for my customers.”
“All seller pages look the same, making it a little more difficult to distinguish yourself,” says Ashley Rodgers, owner, Cult Paper.
Lots of competition
“Since Etsy’s marketplace consists of very specific categories, there’s a lot of competition within them,” explains Eileen Chai, co-owner, Fleet Collection, which sells vintage clothing. “Recently we’ve noticed an influx of overseas sellers offering custom-made gowns for prices so enticing, I’m almost tempted to buy one,” she says. “Since our dresses are locally made in Los Angeles, it’s hard to compete with that, especially when search results render a side-by-side comparison.”
“There are a lot of copycats on Etsy,” Eileen adds. “We’ve seen shops that have been strongly ‘inspired’ by ours, down to the listing format, description and policy page. Some shops have even duplicated our exact listing down to the product photos!”
Selling on Your Own Standalone Website
Advantages of selling on standalone website
Control over branding
The standalone website includes articles and information, the company history and mission along with a product video, all of which help create brand awareness, whereby the ability to include additional company information is not available on Ebay or Amazon.
Having a standalone site allows you to display your branding and message however you like, via video, etc, especially with a new and unique product, a standalone site builds brand trust.
Social factors matter
“You could have a blog on the website, a gallery page of new work, an about page and links to social media websites such as Pinterest, Twitter, Facebook and Tumblr pages,” says Rodgers. “Some of these features are available on some C2C market places, but standalone website is easier to navigate, whereby C2C market places would try to restrain the traffic from being re-diverted to other websites. With standalone website, you could engage better with fans by building an online community right on the website. When customers come to your website, it is easier to influence them with social factors. It is also cohesive as everything is right there based on owner’s will.
Complete access to customer information
The customer is yours only when you have full access to all of his/her contact information for future communications, mailing lists, etc. You could contact them by email, skype, livechat tool, phone, social media and other communication tool without any limitation.
Capability to run (and advertise) promotions/offer discounts
“A key advantage to selling on your own site: it’s easy to implement discount rules/offers, such as Buy 2 Get 1 Free,” or offer customers 10 percent off, says Daniel Rensing, founder & CEO, The Smart Baker, who previously sold on Etsy. Similarly, you can “easily add and change homepage banners/sliders to advertise special promotions.”
Flexibilities on display of product information
There is total flexibility when it comes to displaying product information on standalone website such as the number of product photos and videos to be uploaded. You could have so many different ways of describing and displaying product information on the site to best suit the need of your target customers, and you could easily differentiate your website from your competitors’ ones. For example, you could display a video on top of the product information or put multiple photos alongside with the product descriptions, and you could let them download your product catalogue for free right on the website. This is impossible for most of the C2C market places.
Calls to action
With standalone website, you could decide what you want your visitors to do. For example, you could ask them to sign up for your newsletters, sign up for membership, request for product catalogues, or ask for a free sample by designing and setting up the appropriate “calls to action” buttons throughout the website.
Total control on domain name
“You have full control on the domain name of your standalone website” says Patricia Bailey, a user of turnkeymaster.com. “You only need to pay for the renewal fee for the domain and the domain is yours forever. No one could take the site away from you.” “The advantage of this is you need not worry about the site being shut down or closed by the owner of the platforms say, Amazon or Etsy (These two market places have very strict rules and impose heavy penalty for violations) when you violate their rules unintentionally. Another advantage is that when your business gets bigger and the brand gets known, you could set your own rules and do not have to remain as a “rented store” under any one of those market places.
Email list is the biggest asset for any website. The more email you have on the list, the more valuable the website is. For customers who are not ready to buy, you could send out regular newsletters or other useful information to them. This enables them to be well informed and better educated with the products, and help solve any questions they may have before making buying decision. Once the customers receive better education and service, it helps foster better relationship and they are likely to be long term customers. Whereas for Amazon, ebay or Etsy, the customers either buy or they don’t when they come to your store. It is hard to get long term customers on the C2C market places.
Better profit margin
When selling on your own standalone website, the profit margin is always better especially when the brand gets known. This is because it is less likely customers would be “pulled away” by your competitors via advertisement banners displaying on the same site, unless you choose to allow them to advertise on your website (which is insane if anyone does so)J
Disadvantages of selling on standalone website
Lack of visibility/you’re harder to find
One of the main advantages of selling via an Amazon, eBay or Etsy is that you often have a greater, or easier, chance of having your products discovered by potential customers, especially if you are a new business. You also don’t typically have to pay to advertise. With a standalone ecommerce site, however, it can take months until your site or pages show up on the first few pages on the search engine.
Marketing your own site can be time consuming and expensiveUnlike other C2C market places where they have ready traffic, it takes double effort to market your own website. It is also not cheap to advertise on search engines such as google via PPC if you are not good at it. Money could be burnt out easily within months.
So what is the best option for you?
In conclusion, it is recommended that we sell via an online marketplace as well as your own site concurrently, that is, have a standalone ecommerce site and sell on Amazon, eBay or Etsy (or another marketplace), by taking advantages of the features from both platforms.
“I think it’s smart for any new online seller to start off on marketplaces to learn the business and get your feet wet,” says Kawula. “Afterwards I strongly believe you need to create your own website.”
“When we first started, we really didn’t have any experience with building a website so we took a shortcut and set up an Etsy shop,” says Chai. “This allowed us to generate sales and income via Etsy while we simultaneously worked on building our site,” she explains. “Now, we see both platforms as playing an equally integral role: The standalone site is home base for our loyal customers to receive updates, browse new items and take advantage of sales and promotions while the Etsy shop gives us traffic with fresh buyers that hopefully are eventually converted into our standalone website users for future orders.”
The bottom line: “Having your own ecommerce site allows you to have more control over your brand, products, pricing and promotions,” says Vosika. “So I see all these channels as complimentary.”
“Most important, you should learn how to drive traffic from your online store on Amazon, Ebay, Etsy, Wish or other market places to your own standalone website. Ultimately, you want your customer to be loyal to your brand and it is easier to control your brand on your standalone website than any other market places.” says Sylvia Thomson, who is the owner of a standalone fashion online store. “Only people who have no idea how to effectively market their sites or who are lazy to do so would choose stay with these market places forever.” “With social media prevailing everywhere, it is much easier and cheaper to market the site than before….” she adds.